Ep 169: Unpacking the Potential: Is YouTube the Next Big Thing for Podcasting?

The B-Word with Joanne Bolt

Hey there, B-word fam! ☕️ It's time for a cozy coffee chat with yours truly. If you're tuning in on YouTube, you'll spot my favorite mug, the one that declares, "Sometimes good moms say bad words." Consider this your heads-up, I might just drop a few in today's episode!

Fresh off Podfest, let me spill the beans – I was left gobsmacked, and not in a good way, by what I witnessed. The caliber of speakers? Let's just say, not quite up to par. Especially those dishing out advice on audience growth. Picture this: folks with less than 1,000 Instagram followers trying to school us on boosting our online presence. 🤯

But enough about that! Let's dive into the juicy bits. The keynote speaker, straight from Lisbyn, had me all ears with his take on the podcasting landscape. He boldly claimed that video podcasting won't be the next big thing in 2024.

Hold up, I wanted to stand and debate right then and there!

Sure, he had a point about most of us consuming podcasts on the go, sans video. But here's where I beg to differ. With Google Podcasts out of the picture and YouTube gobbling up RSS feeds, it's time to rethink our strategy. Believe me when I say this: Video is the name of the game in 2024!

Think about it – YouTube isn't just any platform, it's a search engine powerhouse. Your potential audience is out there, hungry for content. And guess what? They're more likely to stumble upon your podcast if it's rocking some video action.

Now, I get it. Embracing video might feel like stepping out of your comfort zone. But trust me, the rewards are worth it. Remember when Zillow shook up the real estate game? Agents who adapted thrived, while the naysayers got left in the dust. The same principle applies here.

Let's not bury our heads in the sand. YouTube is where it's at, and it's time we made our mark. Dive into video content, play by YouTube's rules, and watch your podcast soar to new heights!

Stay tuned for more wisdom bombs next week, and hey, catch me on YouTube too! 🚀🎥