Episode 318: How Generative AI Is Ending the Sales and Marketing Tug of War with Nathan Schlaffer

The B2B Revenue Executive Experience

Traditionally, sales and marketing have operated independently, often resulting in miscommunication, wasted resources, and missed opportunities.
But things start changing with a little help from AI.
How can generative AI align B2B marketing and sales teams for revenue growth in 2024?
To help us with this today, we have Nathan Schlaffer, CEO and Founder of MarketMate AI. With over a decade of experience in B2B technology and SaaS marketing, Nathan is passionate about helping marketing and sales teams achieve their revenue goals. He excels in delivering consistent messaging, hyper-personalizing content at scale, and accelerating sales rep onboarding through innovative AI-driven solutions.
Now that you know how to leverage AI to align B2B marketing and sales teams for revenue growth in 2024, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.

GUEST: Nathan Schlaffer, CEO and Founder of MarketMate AI

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The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

Check out our three most downloaded episodes:

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

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