Episode 960 – BACON – Chapter 12: Connected Content

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Mulch is made by shredding trees. Finer shredding improves the soil over time. As organic mulches decompose, they can add nutrients and organic matter to the soil, enhancing its quality. Mulch is not only decorative but also functional. It helps plants by regulating soil temperature, retaining water, and preventing weeds and erosion—all from recycled trees. I think of creating content as an ecosystem, just like a tree. It starts with an idea or a seed of thought. It grows and builds roots in your business marketing. Then, it provides nutrients to help feed itself and your business. Running a business is hard. The bigger the business, the more complex it is. You have to manage issues like people, finance, supply and demand, sales, marketing, and what I consider the most challenging part… finding customers and keeping them happy. Like a tree turns CO² into oxygen, you can turn lessons into relationships. This means converting those lessons into strategic marketing ideas that facilitate sales. Reinvention is based on results. It requires critical listening and critical thinking to understand the subtleties. You can hear how the bass drum and bass guitar build a foundation while the strings on the chorus lift the message to a different level. It has to become a habit of consuming fuel that drives you forward to success.