Mastering Black Friday/Cyber Monday pricing strategies, with Burc Tanir from Prisync

The BIG, commerce Podcast

Get set to master the art of Black Friday and Cyber Monday pricing strategies with Luigi and Burc Tanir, the e-commerce pricing expert and CEO of Prisync.
Learn how to avoid common pitfalls most retailers fall into during the holiday season and how to strategically utilise agile pricing for success. Burc elaborates on why merchants should focus more on margins and volumes rather than just the top-line numbers.
This episode gives you a deep understanding of how to make the most out of these crucial shopping days!
Ever wondered how to utilise Black Friday and Cyber Monday to acquire new customers? Luigi and Burc uncover the secrets of this strategy, discussing the concept of loss leadership and how retailers can effectively use it, provided they have a well-thought-out plan.
Additionally, understanding the automation of pricing for a competitive edge is also explored with emphasis on product sourcing at competitive prices and leveraging automation for competitor price benchmarking.
By the end of this episode, you'll have a well-rounded understanding of pricing strategies to stand out in the market.
Join us for insightful discussions and strategies to ace your holiday season sales!

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Chương

1. Mastering Black Friday/Cyber Monday pricing strategies, with Burc Tanir from Prisync (00:00:00)

2. Black Friday and Holiday Pricing Strategies (00:00:02)

3. Discounts and Customer Acquisition Role (00:13:26)

4. Automating Pricing for Competitive Advantage (00:26:14)