Why Being "Salesy" is the Best New Sales Strategy in 2024

The Blogger Genius Podcast

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In the latest episode of The Blogger Genius Podcast, I tackle a topic that many bloggers and online entrepreneurs find daunting: the art of being "salesy." I passionately argue that adopting a sales-oriented approach can be transformative, especially those who feel uncomfortable with the idea of being "salesy."

I share eight reasons to be "salesy," encouraging you to overcome their discomfort and recognize the value of your products and services. This episode will break down each of these reasons in detail, offering actionable advice to help you embrace a more sales-focused mindset.

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1. Stand Out in a Crowded Online Space

The Challenge of Visibility

The online space is incredibly crowded, with countless blogs, businesses, and social media accounts vying for attention. If you don’t actively promote your products and services, you risk getting lost in the noise.

Actionable Tips:

• Leverage Social Media: Use platforms like Instagram, Facebook, and Twitter to showcase your products. Regularly post engaging content that highlights the benefits of what you offer.
• SEO Optimization: Ensure your website and blog posts are optimized for search engines to increase organic traffic.
• Collaborate with Influencers: Partner with influencers in your niche to reach a broader audience.

2. Confidence is Key

The Power of Belief

Gillian emphasizes the importance of confidence in sales. If you genuinely believe in your product or service, you should feel proud to share it with others. Confidence can position you as a leader in your niche, attracting more followers and potential customers.

Actionable Tips:

• Practice Your Pitch: Rehearse your sales pitch until you can deliver it confidently and naturally.
• Gather Testimonials: Collect and display testimonials from satisfied customers to build credibility.
• Mindset Training: Engage in activities that boost your self-confidence, such as public speaking or personal development courses.

3. Transparency Builds Trust

Overcoming the Pushy Misconception

Many people equate being salesy with being pushy. However, Gillian argues that transparency about what you offer and its value can build trust with your audience.

Actionable Tips:

• Clear Communication: Clearly explain what your product is, how it works, and the benefits it provides.
• Honest Marketing: Avoid exaggerated claims and be honest about what your product can and cannot do.
• Customer Support: Offer excellent customer support to address any questions or concerns promptly.

4. Ask for the Sale

The Importance of the Nudge

If you don’t ask for the sale, you won’t make any sales. Many entrepreneurs set up their sales pages and expect customers to find them magically. Being assertive and encouraging potential customers to make a purchase can significantly increase conversion rates.

Actionable Tips:

• Call to Action (CTA): Include strong CTAs in your content, urging readers to take the next step.
• Email Marketing: Use email campaigns to remind potential customers about your products and encourage them to buy.
• Limited-Time Offers: Create a sense of urgency with limited-time discounts or bonuses.

5. Maximize Your ROI

The Value of Promotion

Many bloggers spend countless hours developing e-books, courses, or other digital products but fail to promote them effectively. By being salesy, you ensure that your hard work pays off, maximizing your return on investment.

Actionable Tips:

• Marketing Plan: Develop a comprehensive marketing plan that includes various promotional strategies.
• Analytics: Use analytics tools to track the performance of your marketing efforts and adjust accordingly.
• Cross-Promotion: Promote your products across different platforms and channels to reach a wider audience.

6. People Value What They Pay For

The Psychology of Pricing

When customers invest in your expertise, they are more likely to take it seriously and apply it to their lives. Charging for your knowledge not only compensates you for your hard work but also reinforces the idea that what you offer is valuable.

Actionable Tips:

• Pricing Strategy: Develop a pricing strategy that reflects the value of your product.
• Premium Options: Offer premium versions of your products with additional features or benefits.
• Payment Plans: Provide flexible payment options to make your products more accessible.

7. Make a Positive Impact

The Responsibility of Selling

If you believe in what you’re selling and know it can help people, it’s your responsibility to get the word out. Selling isn’t just about making money; it’s about solving problems and improving lives.

Actionable Tips:

• Storytelling: Use storytelling to illustrate how your product has positively impacted others.
• Educational Content: Create content that educates your audience about the benefits of your product.
• Community Engagement: Engage with your community to understand their needs and how your product can help.

8. Embrace a Growth Mindset

Stepping Out of Your Comfort Zone

Being salesy requires stepping out of your comfort zone and taking risks, which can lead to incredible opportunities for personal and professional growth. By actively promoting your products, you reinforce the belief that your expertise is worth it, creating a positive feedback loop that boosts your confidence and encourages you to keep striving for more.

Actionable Tips:

• Continuous Learning: Invest in learning new sales and marketing techniques.
• Feedback Loop: Regularly seek feedback from your audience and use it to improve your offerings.
• Personal Development: Engage in activities that promote personal growth, such as reading, networking, and attending workshops.

Conclusion

Jillian Leslie’s message is clear: being salesy is not something to shy away from; it’s an essential skill that can lead to greater visibility, confidence, and success in your online business. By embracing a sales-oriented mindset, you can transform your business and make a positive impact on the world around you. Jillian invites her listeners to engage with her for further discussion and support, encouraging them to take the first steps toward embracing a more sales-oriented approach.

By following these detailed tips and insights, you can overcome your discomfort with selling and start seeing the benefits of a more proactive approach to promoting your products and services. Remember, selling is not just about making money; it’s about sharing your expertise, solving problems, and making a difference in the lives of your customers.

Are you happy with the results?

Other Related Blogger Genius Podcast episodes You’ll Enjoy:

• #298: Secret Truths About Selling – Part 4 (Why Your Customer Journey Is SO Important) with Jillian Leslie
• #297: Secret Truths About Selling – Part 3 (Unlocking the Psychology of Selling) with Jillian Leslie
• #296: Secret Truths About Selling – Part 2 (Insider Tips on 6 Best Ways to Sell) with Jillian Leslie
• #295: Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie

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