The Boring Truth About Running Sweepstakes at 9-Figure Brands with HexClad’s Connor Rolain

The Boring Ecom Podcast

Want to know how the big dogs run growth at 9-figure brands? Connor Rolain, Head of Growth at HexClad, spills the tea on everything from sweepstakes campaigns to Black Friday strategy. No bs, just real tactical advice on scaling e-commerce brands, managing growth teams, and finding your next big win. Whether you're doing $1M or $100M, this episode is packed with actionable insights you can steal for your brand.

Thank You To Our Sponsors
For a demo of Rivo, visit rivo.io and let them know we sent you.
For 90 days of free AfterSell, visit aftersell.com/boring-podcast.

Timestamps
(00:00) Introduction
(03:49) Connor's background
(09:25) What makes a good Head of Growth
(14:50) Deep dive: HexClad's sweepstakes campaign
(21:18) How to choose which growth tactics to pursue
(28:10) Strategic frameworks for different business stages
(35:22) Taco Bell's innovative pricing strategy
(41:00) Black Friday and holiday sales strategies
(45:34) Final words of wisdom for founders

Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.