From Passion To Profits: How Zach Vraa Used Ice Cream To Design His Best Life

The Boss Life Podcast

Temperatures will fall below zero and yet people will still line up around the block to pick some ice cream for $13 a pint. It’s pure craziness at first glance, but only until you realize just how good A to Z Creamery is. Zach Vraa makes sure that they’re only using the finest of ingredients and that everything is homemade and handmade. What Zach lacks in quantity, he makes up for in quality. What he lacks in scalability, he makes up for scarcity and FOMO. This is what makes his business model so unique and successful that it enabled him to quit his sales job to make ice cream full time. Zach’s story powerfully demonstrates that passion can be turned into profits and you can use it to design your best life. It’s also a reminder that when trying to create a successful business, bigger isn’t always better. Learn more about his story and pick up important lessons that you can apply in your own Boss Life journey!