Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Welcome to my first proper solo episode of The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing.

As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications.

Anyway, do take a listen to this short solo episode and do let me know what you think.

The report that I talked about in the episode that was released at COP27 designed to as a framework to stop greenwashing is Integrity matters, from the UN High Level Expert Group on Net Zero Emissions Commitments of Non-State Entities

Resource

As mentioned in the episode I've created the following:

• Sustainability communications resource web page and guide
• Build Up Networking Community

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If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo