Customer-First Approach to E-commerce: The Case for Focusing on Customers Before Products

The Built Online Podcast

How can you build a magnetic brand that attracts customers effortlessly?

By understanding where your customers are, what they believe, and creating content that resonates with them, you can build a brand that naturally draws them in.

In this episode, I chat with Jon Davids, author of "Marketing Superpowers", who discusses strategies for building a successful brand. He emphasizes the importance of understanding your audience's beliefs and behaviors, leveraging platforms like TikTok, Instagram, and YouTube, and using influencer marketing to amplify your reach. Jon shares insights from his book and explains his "movement formula" for building a powerful brand. We also cover practical steps for new entrepreneurs, such as building an audience before developing a product and using content to engage potential customers.

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Where to find Jon
YouTube: https://www.youtube.com/@jondavids
LinkedIn: linkedin.com/in/jondavids
Website: jondavids.com
Instagram: instagram.com/jon_davids
TikTok: tiktok.com/@jon_davids
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