Episode 122: The Award Writer with Lucinda White

The Business Awards Show

Ever wondered if hiring an award writer is actually cheating? Join us as we unravel this common misconception in The Award Writer with Lucinda White from Pure Awards, who brings nearly two decades of invaluable experience to the table. Lucinda, with her rich background in fundraising, event management, and specialized award writing, makes a compelling case for why external expertise can be a game-changer for businesses aspiring to stand out in the competitive awards landscape. We discuss the importance of effectively communicating your achievements to judges and how an expert can help you overcome the challenge of self-articulation.

In this episode, we also shine a spotlight on the complexities surrounding awards for women in business, using the "I Also" campaign by F:Entrepreneur as a key example. Lucinda offers strategic advice on selecting the right awards, emphasizing less competitive categories and the nuanced nature of judging. We delve into the essentials of crafting robust award entries and the frustrations of incomplete submissions. Alongside these insights, Lucinda imparts broader business wisdom on persistence, setting goals, and maintaining integrity. Tune in for a treasure trove of tips to elevate your journey to award-winning success!

{1:42} How Lucinda got into award writing.

{4:11} Is it right to hire an awards writer?

{8:14} Interviewing the client to understand their business.

{8:54} Creating a strategic awards plan.

{11:18} Why you must attend award ceremonies when shortlisted.

{12:31} The error in not responding to organiser's communications.

{13:42} The importance of F:Entrepreneur.

{14:15} Does Lucinda enter awards for her own business?

{15:49} Lucinda's advice for selecting the right awards for your business.

{19:40} Rationalising why entrants don't get shortlisted.

{21:20} Recognising finalists as well as winners.

{23:29} The vagaries of voting contests.

{25:07} Putting effort into awards entries.

{28:00} Lucinda's business tips.

{30:27} Treat award organisers well.

Connect with Debbie at: https://thebusinessawardsshow.co.uk

Connect with Lucinda: https://pureawards.co.uk/

Instagram: https://www.instagram.com/pureawards/

Facebook: https://www.facebook.com/profile.php?id=61551643543196

YouTube: https://www.youtube.com/@pureawards8040

LinkedIn: https://www.linkedin.com/company/pureawards/

TikTok: https://www.tiktok.com/@pureawards