Jumping Into Size-Inclusive, Sustainable Fashion with Hayley Matthews-Jones

The Business of Apparel

Jumping Into Size-Inclusive, Sustainable Fashion with Hayley Matthews-Jones

In today’s episode, we are back with a brand-new guest interview! This time, Rachel is chatting with Hayley Matthews-Jones, the visionary founder behind The Jump. Discover how Hayley has shaped her understanding of local economies and sustainability, and why her personal struggles with finding the perfect jumpsuit fit inspired her to launch The Jump. We’ll also learn about the importance of domestic manufacturing and the critical role of engaging with customers through surveys can be so helpful in the product development process.

One of the most challenging aspects for any small business is finding funding, which Hayley dives into, including the rigorous application and pitch process of the Hatch Bloomington contest. Additionally, we touch on the importance of business planning, self-accountability, and maintaining a strategic vision for entrepreneurial success. We'll also explore the significance of building an email list from the get-go to ensure reliable customer communication despite the volatility of social media platforms.

About The Jump:

The Jump is a size-inclusive jumpsuit brand that will be sustainably made in the US. We're currently in the research and development phase, with a goal to launch in Fall, 2025. Although we didn't make it to the final round of Hatch Bloomington, we're moving ahead with planning. We're currently conducting a user survey to learn more about our customer needs.

Take the survey here: https://docs.google.com/forms/d/e/1FAIpQLSe03FzrSq-jk8rSBNdXF-OtPr9G9V_tVB0tHOkr9k8ECb9SAQ/viewform

In this episode, you’ll hear:

-How The Jump got started and what Hayley noticed in her own collection of jumpsuits.

-Recent survey findings!

-How Hayley was able to reach the Top 10 in her Pitch Fest!

-It’s so important to stay focused on where you’re going when you’re in the trenches of the day-to-day in your business.

-Always check your local community (Library, Chamber of Commerce, etc.) for free resources in the small business realm.

We can’t wait to hear what you think of this episode!

Connect with The Jump: https://shopthejump.com/

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.