The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Nội dung được cung cấp bởi Paula Brennan. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Paula Brennan hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Problem Solving or Problem Stacking..??!!
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Nội dung được cung cấp bởi Paula Brennan. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Paula Brennan hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Learn in Behind the Business
Do you find yourself obsessing over your social media (or other photographers??!!)
Do you find yourself obsessing over your social media (or other photographers??!!)
Do you spend lots of energy going over your packages and rethinking your prices?
Well let me ask you, do you spend as much time examining how you are actually serving your clients needs when they are in a sales conversation with you?
If the answer is no, then this episode is for you my friend!
I have found myself in numerous conversations with people over the last few weeks, where the frustration around the lack of service people are experience is very real.
Granted this is not a sexy topic, but I do think that it is one that you need to be looking into if you want to have a business long term 👍
101 tập
Manage episode 397647719 series 3338647
Nội dung được cung cấp bởi Paula Brennan. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Paula Brennan hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Learn in Behind the Business
Do you find yourself obsessing over your social media (or other photographers??!!)
Do you find yourself obsessing over your social media (or other photographers??!!)
Do you spend lots of energy going over your packages and rethinking your prices?
Well let me ask you, do you spend as much time examining how you are actually serving your clients needs when they are in a sales conversation with you?
If the answer is no, then this episode is for you my friend!
I have found myself in numerous conversations with people over the last few weeks, where the frustration around the lack of service people are experience is very real.
Granted this is not a sexy topic, but I do think that it is one that you need to be looking into if you want to have a business long term 👍
101 tập
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The Business of Personal Brand Photography

1 Brand Aesthetics: A Salon Owner’s Journey with Personal Brand Photography 40:54
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LEARN PERSONAL BRAND PHOTOGRAPHY WITH PAULA & GET THE WHOLE BUSINESS SYSTEM BUILT OUT FOR YOU This week I chatted with my VIP client and friend, Katie Lawrence, a salon owner who has booked multiple shoots with me over the years—and who’s proof that branding photos aren’t just a luxury—they’re a necessity for any business that wants to grow and evolve. Katie runs a successful salon and has booked multiple branding shoots over the years as her business expanded. She shares how each session has reflected a new stage in her journey, from launching her business to building a team and refining her high-end brand identity. We also talk about how showing up consistently in polished, professional images has made her business feel cohesive—and how that’s translated into more bookings and brand trust. And Katie opens up about a major social media setback that would have crushed most businesses—but thanks to a strong brand presence (and a killer image bank), she was able to bounce back stronger than ever. If you want to learn how to educate clients on the long-term value of branding photography, this episode is packed with insights that will help you shift their (and shift your) mindset! In this episode, we cover: Why brand aesthetics are more than just "pretty pictures" How Katie used photography to elevate her business and attract premium clients The different types of shoots she’s done and how they’ve evolved with her brand The hidden power of professional imagery in social media and marketing How to help your clients understand the value of personal branding photography…
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The Business of Personal Brand Photography

1 Travel, Calm & Vibing with Clients - From Weddings to Branding with Brooke Cerny 55:53
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After years of coaching photographers through big career pivots, I've seen the priceless joy that comes when someone finally finds their niche. I brought Brooke Cerny on to share how she transitioned her photography skills into a niche that provides freedom, creative input, and fulfilling client relationships... You guessed it... Branding! (And this is one of those conversations that just brings me pure joy to bring to you) You'll hear how she tackled the uncertainty of letting go of steady wedding bookings and built a consistent brand photography business—something many dream of but hey it can be scary, so many just don't try to do. If you've been searching for a more chill approach to photography that still keeps the lights on (and then some), Brooke's journey might just be what you need to hear today. In this episode Brooke Shared : * Confronting "safe" wedding work vs. new opportunities * Building genuine client connections in branding * The opportunities, conversations and rooms your camera can get you into * Letting go of fear to pursue a calmer photography life LEARN MORE ABOUT ACADEMY HERE Check out Brooke at Magnolia Studios HERE…
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The Business of Personal Brand Photography

1 Something big has happened… and I NEED to share it with you! 23:39
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BOOK STRATEGY CALL WITH PAULA What if one decision could completely change the course of your photography journey? They say big changes usually start as small ideas, but this one caught me by surprise and grew faster than I ever expected. In this episode, I reveal the unexpected turn I never saw coming and why it’s had such a massive impact on me—breathing new life into my photography work. If you’ve been feeling like you’re on the edge of something new, this might be the spark you’ve been waiting for. No spoilers here—you’ll have to listen to find out exactly what happened and why I’m so excited for what’s next. BOOK STRATEGY CALL WITH PAULA…
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The Business of Personal Brand Photography

1 Cashflow Kickstart: Quick Wins for a Revenue Boost 18:39
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Are you feeling the pinch in your bank balance after the holiday season? It’s easy to live large on your credit card in December & land in January with a big bill to pay (we’ve all done it) That’s why I thought to kickstart the new year I'd share three practical strategies to help you tap into areas of your business today, where you might be able to uncover some quick wins. I share my personal strategies for discovering hidden revenue opportunities lurking in your archives and inbox. And shedding light on these untapped areas of your photography business that can bring in immediate revenue. My aim is to help you rediscover the gems already in your business, and show you how a few small tweaks can have a surprisingly big impact on your bottom line. AND… you don’t need flashy tactics—just a willingness to revisit old contacts and a fresh approach to creating irresistible offers. In this Episode, I share Where to look for hidden revenue How to re engage old leads Sparking momentum in an otherwise slow season Genuine connection vs fancy marketing LEARN WITH PAULA INSIDE OF ACADEMY…
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The Business of Personal Brand Photography

1 Mastering Networking as a Personal Brand Photographer with Lizzy Jacobs 45:04
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LEARN WITH PAULA Are you unsure how to find clients who value your work or how to focus your services in a way that feels both profitable and sustainable? It’s easy to feel like you have to say yes to everything just to make ends meet, but that’s not the only way forward. In this episode, I sit down with Lizzy Jacobs, a photographer who’s found her sweet spot in personal branding. Lizzy shares her journey of starting her business with a “say yes to everything” mindset and how she eventually transitioned into a focused, consistent, and highly successful branding photography business. We also dig into her biggest game-changer: networking. Lizzy explains how she made networking work for her—without it feeling salesy or overwhelming—and how those connections have fueled her growth. If you’re ready to take control of your photography business, this conversation will leave you inspired and motivated. Topics Covered: Why networking is one of the most powerful tools for photographers. The practical steps Lizzie took to build a steady stream of clients. How to simplify your business for more focus and better results. Check out Lizzy's website here…
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The Business of Personal Brand Photography

Get Free Guide - 50 Dream Clients for Personal Brand Photography HERE Have you ever wondered if the market for personal brand photography is already saturated? Are you struggling to find clients who truly appreciate the value you bring to their businesses? There is no shortage of awesome people doing really cool things who need YOUR help right now. In this snapshot I share just 10 pretty awesome clients from really diverse spaces so you can get inspired to think outside the box when it comes to discovering your future clients. Listen to the full episode here… Apple https://podcasts.apple.com/us/podcast/behind-the-lens-celebrating-50-cool-personal-branding/id1619889445?i=1000621450874 Spotify https://open.spotify.com/episode/6RLZ0t9iumaN6TpDUUFE2e Watch the full episode on YouTube https://www.paulabrennaneducation.com/podcasts/50…
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The Business of Personal Brand Photography

1 CLIENT SPOTLIGHT : Kate Peardon on Why High-Performing Clients Keep Coming Back 37:40
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Have you ever found yourself wondering how to create a photoshoot experience that clients rave about and want to come back for? Or maybe you've heard clients say they feel unsure about what kind of images they need for their brand, and you’re left trying to fill in the blanks. In this episode, I dive into how we can elevate our client experiences, creating photoshoots that not only meet but exceed their branding needs and expectations. Join me as I chat with Kate, a returning client, who’s experienced the transformation personal brand photography has brought to her business & personal self too. We discuss everything from planning and preparing for a session right through to the finished product and how she has used her images and video throughout her site to great success. And for those of you who’ve thought group sessions might dilute the experience, think again—I’ll be sharing why this setup might just be the magic touch your client needs! If you’re ready to learn how to offer a session that leaves your clients excited, confident, and ready to refer you, tune in. In this episode, we cover: The real value of personal brand photography from a client’s perspective How to plan with the client’s future brand vision in mind Fostering a welcoming environment for clients, even in group settings Creating a structured yet relaxed experience for clients Check out Kate's Website here Learn more about PBE Academy here Check out full course suite here…
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The Business of Personal Brand Photography

1 SNAPSHOT - My Six-Figure Holiday Portrait Campaign 9:10
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Are you looking at this upcoming holiday season and thinking mulled wine and leftover turkey sandwiches already? My friend this is the best time of year for us photographers to book sessions, and if you do not have some sort of marketing in place you might be missing out. I wanted to inspire you about what is possible in this snapshot of an older episode - all about planning for the holiday season :) Listen to the full episode here… Apple 👉 https://podcasts.apple.com/us/podcast/marketing-planning-for-the-holiday-season/id1619889445?i=1000588236195 Spotify 👉 https://open.spotify.com/episode/588e8xSvQr9CT82l2ST3vj Learn more about Done For You Campaigns 👉 https://www.paulabrennaneducation.com/dfy…
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The Business of Personal Brand Photography

1 The Fine Line Between Exposure and Exploitation 21:59
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Do you ever feel like you have been slightly taken advantage of with your photography? Sometimes this can happen, even though the parties may not be intentionally doing it to you But it is easy to end up feeling undervalued or even a little used. If you are struggling to balance gaining exposure with protecting your photography work Or perhaps finding it challenging to negotiate fair deals This podcast episode is for you. In it I share a story from my early days as a personal brand photographer and a specific incident that led to a big lesson. One that I think you can profit from (which is why I am sharing it right!) In this Episode, I Share : How to set and maintain professional boundaries Essentials for building a sustainable & profitable business Negotiation & Communication for compensation (that’s a lot of “tions”!) Want more help with shooting, marketing & selling personal brand photography and/or generally getting paid for your photography? Great! Start here for these and other trainings:…
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The Business of Personal Brand Photography

1 SNAPSHOT - Building a Brand Aesthetic with Images 10:32
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Feel like your photoshoots are all looking a bit samey samey? I had a great chat with designer Delyse Wright about the kind of images that help designers to build websites and she gave me lots of inspiration how to shake up your shooting with some really simple and easily actionable ideas. Listen to the full episode here… Apple https://podcasts.apple.com/us/podcast/images-that-grow-your-clients-personal-brand-with/id1619889445?i=1000590100235 Spotify https://open.spotify.com/episode/3lYqKKwmnCOUREUjsmBAop Watch the full episode on YouTube https://youtu.be/2PSqxxHqkoA?si=59cGrZ4ujvgoBTYS…
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The Business of Personal Brand Photography

1 What Every Personal Brand Photographer Should Know 17:04
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I think often when photographers think of personal branding they think they need to be a stylist, a designer or a marketing guru. I certainly tried on all of these roles when I first dipped my toe into this space. But I also quickly got overwhelmed by all the hats I was trying to wear too! In this episode, I'm taking you back to basics and breaking down exactly what your role could be as a personal brand photographer. I dive deep into why it's important to stay in your lane and focus on what you do best. And how to ask the right questions to truly understand your clients' needs are without feeling the pressure to solve every aspect of their branding. If you are currently feeling overwhelmed trying to do ALL the things, then this is for you. In this episode, I share * Defining your role in personal brand photography * Having a clearer sense of your purpose * Developing the confidence to say no to tasks that aren't your responsibility * How to nail what YOU do best! Want more help with shooting, marketing & selling personal brand photography and/or generally getting paid for your photography? Great! Start here for these and other trainings: 📷 Future Proof Your Photography Business (Free Guide) 📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here) 📷 Watch BTS on Full Mini Brand Session (Watch for Free) 📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here) 📷 Launch into Personal Brand Photography with Behind the Business (Join Here) 📷 A Year of Learning inside PBE Academy (Check for availability) 📷 The Complete Set up Personal Brand Mini Sessions (Check for availability) …
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The Business of Personal Brand Photography

1 Finding Alignment in Your Photography Business with Annemie Tonken 39:13
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Have you ever wondered why your passion for photography isn’t translating into the success you imagined? If you've been struggling with burnout, uncertainty, or a lack of direction, this episode is exactly what you need. In this episode, I sit down with Annemie Tonken who has not only mastered the art of photography but also figured out how to align her business with her personal life and goals. We dive deep into how you can create a photography business that works for you, not the other way around. By the end of this conversation, you'll have actionable steps to align your business with your true vision, so you can get back to doing what you love—without the overwhelm. Whether you're just starting out or have been in the game for years, the insights Annemie shares will help you build a business that feels authentic to what you need and sustainable as well. We explore the importance of aligning your business model with your values and lifestyle, so you can confidently charge what you're worth and attract clients who truly appreciate your work. Main topics covered: The 5 P’s framework for business alignment Balancing passion with profitability Overcoming comparisonitis in your photography career How to build trust with your clients through alignment Take Annemie's Quiz HERE Want more help with shooting, marketing & selling personal brand photography and/or generally getting paid for your photography? Great! Start here for these and other trainings: 📷 Future Proof Your Photography Business (Free Guide) 📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here) 📷 Watch BTS on Full Mini Brand Session (Watch for Free) 📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here) 📷 Launch into Personal Brand Photography with Behind the Business (Join Here) 📷 A Year of Learning inside PBE Academy (Check for availability) 📷 The Complete Set up Personal Brand Mini Sessions (Check for availability) …
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The Business of Personal Brand Photography

1 The All-in-One Tool Every Photographer Needs with Margo Franklyn 50:23
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Do you ever feel like you're drowning in admin work, leaving little time for what you truly love... photography? Are you juggling multiple platforms just to manage your clients, schedule shoots, and keep up with marketing? If you have been looking for that all-elusive one tool that could be the solution to everything, admin, communication, invoices, social media scheduling, automations and marketing... THIS IS THE EPISODE YOU NEED TO LISTEN TO... TODAY! Boudoir Photographer and winner of Shutterfest, Margo Franklyn shares her story and we explore how one powerful all-in-one tool designed especially for photographers, can replace multiple tools, automate your workflows, and help you focus more on your creative work. This is a must-listen for any photographer looking to take control of their business. In this Episode, Margo Shares : * The struggle of balancing creativity with business management * Managing & Nailing Social Media * Simplifying client communication * The impact of automation on her business success Try Lead Savage & Use code PBE30 to save $30 each month…
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The Business of Personal Brand Photography

1 Stepping Away to Zoom Forward: Your Own Business Sabbatical 22:49
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Are you a photographer struggling to find direction in your business? Do you feel like you’re constantly spinning your wheels without making significant progress? In this episode, I dive into how taking a step back can propel you forward in ways you never imagined. Join me as I share my solutions for getting out of your funk and into positive action. Detox, reflect, plan and take the plunge! IMMERSE INTO TWO DAYS OF LEARNING & ACTION WITH BOOTCAMPS!…
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The Business of Personal Brand Photography

1 Revolutionize Your Editing with Scott Wyden Kivowitz from Imagen 33:41
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Hands up if your editing and post-shoot workflows are still bogging you down? Trust me, it doesn’t need to in 2024! If you are looking for a way to ensure consistent, high-quality edits without spending hours in front of your computer, then listen in, friend. I jumped over to using AI a year ago and this literally is now saving me thousands in editing fees each month and 10’s of hours of my own time trying to do it too! So I was excited to sit down with Scott Wyden Kivowitz, the community manager at Imagen, to discuss how AI is revolutionizing the photography industry and making our lives easier. Join us as we chat through the benefits of Imagen's editing software, from automated culling to personalized editing profiles. Scott's expertise and enthusiasm for AI technology will inspire you to embrace these tools and enhance your photography business and of course your own business mojo as a result! In this episode we discuss : How AI can save you when times are low or life gets in the way Listening to community can guide a business direction Saving days (not just hours) in your business What is new coming to Imagen Get your life back and get your hands on my Natural Light profile so your images are consistently light, bright and clean! Trial Imagen & get 1500 free edits by signing up here And use code BP502025 - to get my profile for half price here…
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