EP 166: Building a Lighthouse in the Desert. Pharos Athletic Clubs with Pieter Vodden

The Business Of Strength Podcast

What is up everyone, I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.

Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 in beautiful Scottsdale AZ. Two jammed-packed days of learning, networking, and having a BLAST!

Go to: BOSRETREAT.com

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Today’s podcast is with my friend Pieter Vodden.

Pieter is the owner and visionary behind one of the top gyms in the country Pharos Athletic Club. Along with his wife Emily they have built something truly special. Having four gyms in California with their newest and biggest venture opening this fall in Palm Springs.

We met Pieter at a Gym Jones seminar in 2014 and developed a mutual respect for each other’s brands and have kept in touch ever since. I’ve gotten to watch him bring this vision to life and it’s been incredible to see.

Pieter talks about the history of the brand and how they got their start. How they have created a unique “big box” gym with a small gym feel and service.

Some topics include…

• His experience working on movies such as Suicide Squad and Wonder Woman.
• Opening the fist Pharos and all the mistakes they made
• The hiring and employment woes we all face as small business owners
• How to accept challenges and grow with the stress.
• Where Pieter see the future of the industry and what training models will last
• How he’s delt with a growing brand and expending community.
• What on the horizon for his newest venture in the Palm desert and leaving old habits and baggage behind.

Let’s get it dialed in! This is the Business of Strength

Coach Joe

Connect with Pieter!

https://www.instagram.com/pieter_vodden?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

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