TechConnex Marketing Peer Group Overview of the Flywheel - Eliminating Silos - ONLINE SESSION

The Business of your Business - TechConnex Podcast

TechConnex Marketing Peer Group April 2020

Walk onto the marketing or sales floor of any modern office and chances are you'll see a funnel, hear people talking about a funnel, or be asked to draw a funnel yourself. For years, companies have structured their business strategies around the funnel — and it worked. But recently, the funnel has begun to fail marketers, salespeople, and business leaders alike. Today, customer referrals and word-of-mouth have become the largest influence on the purchase process, which means the funnel has one major flaw: It views customers as an afterthought, not a driving force. You see, funnels produce customers but don't consider how those customers can help you grow. That’s where the flywheel comes into play.

This session is facilitated by Kevin D'Arcy, CEO of Thinkfuel Marketing. https://www.thinkfuel.ca/

This Peer Group is sponsored by: AMD. https://www.amd.com/en