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TBM 011 | (Encore) Emily Pfeiffer from Berkshire Blanket on Online Brand Marketing Strategy
Manage episode 163914962 series 1288995
Nội dung được cung cấp bởi BJ Smith, BJ Smith: Digital Marketing Strategist, and Internet Entrepreneur. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được BJ Smith, BJ Smith: Digital Marketing Strategist, and Internet Entrepreneur hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Emily Pfeiffer, Director of E-Commerce Marketing at Berkshire Blanket, asks, "WWYBD - What Would Your Brand Do?" As you can guess, Emily is all about building a strong and engaging brand. She helps us to understand that it is not only important to know who our customers are, but who our brand is. How do you speak to your customers with Social Media? It’s easy once you know your brand.
One of my favorite parts of the interview comes in what I now refer to as “The Group Therapy Session,” where she shares a success story about a little boy and his favorite stuffed animal. It shows you how powerful social media platforms like Facebook can be when they are used for conversation. I honestly get chills every time hear it!
Are you in eCommerce Marketing? If so, you’ll want to hear about a resource that could help you find your next job.
Listeners’ Questions
“Ben” wants to know if the university where he is employed is doing the right thing with their Email Marketing. In short, no. I’ll tell you why and give tips for doing email the right way.
Show notes and resources for this episode: http://TheBusyMarketer.com/11
Be sure to follow me on Twitter, https://twitter.com/bjsmithstrategy.
Did you enjoy this episode? Please leave me a rating and review! Tweet out a link to the show by going to http://TheBusyMarketer.com/love.
Happy Independence Day!
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