TBM 013 | Sweigh: Social Platform or Marketing Revolution? Interview with CEO Chris Monteleone

The Busy Marketer Podcast with BJ Smith

Chris Monteleone is one of the co-founders of the new social media platform Sweigh. It's a fun app that gives you 140 characters to pose a question and give the Sweigh community two options for answers. Users swipe left or right to vote on their favorite answer.

But ...

There's much more than meets the eye. The backend stores all of this "survey" data that can be accessed by marketers. With the help of IBM Watson, this could prove to be some of the most valuable data that marketers have ever seen.

We also talk about Chris' other experience in marketing with companies like, Sony Television, Comcast Networks (NBCU), Cablevision, AMC Networks, Madison Square Garden and Clear Channel Media & Entertainment. You'll hear the story of his personal involvement with "12-12-12" The Concert for Sandy Relief.

Leave your comments on the show notes page, http://TheBusyMarketer.com/13.

Listeners' Questions

We're revisiting an earlier discussion about email marketing. This time our friend is suffering from high bounce rates. I help out with next steps and give my opinion of why they should consider Bronto over Constant Contact as their email service provider.

Have a question you would like answered on the show? http://TheBusyMarketer.com/ask.

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