E19: How to Deepen Your Influence to Drive Change

THE CAMPFIRE CIRCLE | thought leadership, brand storytelling, personal brand, Linkedin marketing, visibility

“Influence is like the fuel that lets our imagination work as a 3-D Printer, actually creating those new spaces we [want to] see. Influence is part of the necessary kindling that can spark a new way of doing things.”
Join me today by the Campfire where you’ll learn how to build your influence as a social impact thought leader and deepen your ability to drive change.
By looking at Dr. Robert B. Cialdini’s principles of Influence through a social impact lens, I’m going to share concepts, examples, and actionable tips to help you spark a movement and support the future you’re working to build.
In this episode, I talk about:
[03:14] Reciprocity as an influence builder
[05:46] Commitment and consistency for thought leadership
[09:29] Social proof and the power of lived experience
[14:30] How to build your "know-like-trust" factor
[17:25] How to become an approachable authority and thought leader
[20:12] Unity as the ultimate principle of influence
To read a full transcript of the episode, visit: LUMOS MARKETING

Resources from this episode:
To learn more about Dr. Robert Cialdini, visit his website.
You can tune in to my previous podcast episode about vision, Episode 6: Reframing Thought Leadership as ‘Lived Leadership’, here.
Lazy on LinkedIn Strategy: Why posting once per week works for thought leadership on LinkedIn.
Click here to get your first episode of the Thought Leadership Clarity Course, for free!
14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience and grow your know-like-trust factor with your professional audience on LinkedIn.

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co