Behind The Click: Optimizing The Customer Experience With Jon MacDonald The Claw podcast

Nội dung được cung cấp bởi Liger Partners and Eric Holtzclaw. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Liger Partners and Eric Holtzclaw hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

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Behind the Click: Optimizing the Customer Experience with Jon MacDonald

5d ago 26:50

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In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, welcomes Jon MacDonald, CEO and founder of The Good. Jon shares how his unique background in computer science and visual arts helped him bridge the gap between functionality and user experience. He touches on the evolution of digital experiences from the early days of Flash to today’s optimized e-commerce environments, highlighting the importance of usability and consumer-centered design. Eric and Jon emphasize that brands often miss gathering insights on the "why" behind consumer actions. A simple method to gain this understanding is by using user testing techniques, such as having someone navigate a website while articulating their thoughts aloud. By observing real-time feedback, brands can identify areas for improvement and adjust their strategies based on actual user experiences.

To connect with Jon, click here: https://www.linkedin.com/in/jonnymac/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

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#Business #Marketing #Liger Partners #Entrepreneurship #Eric Holtzclaw #Brand