S208: How To Add Wholesale To Your Shopify Business

The Commerce Club Podcast

In this episode of the Commerce Club podcast, I am joined by Rebecca Lazarou, founder of Laz the Plant Scientist.
Rebecca is a medicinal plant scientist, herbal expert, holistic therapist, and educator here to help you heal, she stocks herbal teas and remedies on her online store https://laztheplantscientist.com/.
Rebecca came to me in 2021 to work on the pricing for her products as she wanted to make sure she priced them appropriately to be able to sell wholesale in the future, and now we are back for a full circle moment to discuss her brand new wholesale strategy to add an additional revenue stream into her existing e-commerce business.
If you are looking to introduce a wholesale channel to your business this episode talks you through some key steps to take before you begin.
I have a course that goes into this in much more detail and provides all the templates mentioned in today's episodes which you can find out more about here: https://thecommerceclub.co/p/how-to-get-your-product-stocked-in-retailers

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If you’re an e-commerce business owner looking for support I host my online courses designed for you here: www.thecommerceclub.co

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Chương

1. Introduction to Laz the Plant Scientist (00:00:00)

2. Rebecca's Journey into Medicinal Plants (00:03:25)

3. Current Business Landscape and Challenges (00:06:27)

4. The Vision for Growth and Education (00:09:15)

5. Exploring Wholesale Opportunities (00:12:31)

6. Product Offerings and Unique Selling Points (00:15:33)

7. Strategies for Effective Retail Partnerships (00:18:29)

8. Building Brand Awareness through Education (00:21:30)

9. Navigating Payment Terms and Customer Profiles (00:24:26)

10. Preparing for Wholesale Launch (00:27:25)

11. Final Thoughts and Action Steps (00:30:29)