Ep. 051: Driving Engagement with Omnichannel Marketing

The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More

In this episode of the podcast, I’m joined by Cassidy Stockton and Kevin Irish of Bob’s Red Mill to discuss their use of content, email, social media, and influencer marketing to keep engagement high and drive sales, revealing the strategies that keep their product top of mind with in-store shoppers (7:49). And when it comes to email, they explain segmentation strategies (9:40), balancing content and incentives (10:45), and their automated message success (16:20). Cassidy and Kevin also share the importance of their content marketing strategy (21:20) and how they leverage that content in their social marketing (27:20). Finally, they break down how their customer service tam drives content development (30:00), and how they tie UGC into abandoned cart messages (34:50).

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Greg Zakowicz

Twitter: https://twitter.com/WhatsGregDoing

LinkedIn: https://www.linkedin.com/in/gregzakowicz

Bob’s Red Mill

Website: https://www.bobsredmill.com/

LinkedIn (Cassidy): https://www.linkedin.com/in/cassidystockton/

LinkedIn (Kevin): https://www.linkedin.com/in/kevintylerirish/

Oracle Bronto

LinkedIn: https://www.linkedin.com/company/oracle-bronto/

Twitter: https://twitter.com/Bronto

Website: https://bronto.com/