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Ep. 059: How Vera Bradley Designs a Modern-Day Retail Experience
Manage episode 242831572 series 1523350
I’m joined by Harry Cunningham, vice president of retail brand experience at Vera Bradley, to discuss what goes into designing modern-day brick-and-mortar stores that appeal to consumers. Harry explains some of the driving forces behind Vera Bradley’s redesign of their storefronts (5:45), and the steps taken when embarking on designing a new store concept (8:45). Harry explains how the store design revolves around solving shopper challenges (10:30) and how they used data to uncover some shopper opportunities (13:00). Next, Harry discusses how they factor generational cohorts into their store concepts (14:15), how they balance online and physical interaction for in-store shoppers (16:55), and how much the local community impacts the overall store design (18:00). Next, Harry explains the role of technology in the in-store experience, from balancing technology with traditional store principles (24:00) to how they incorporated VR into their stores, and how they view this technology as a future component of in-store retail (25:15). He’ll share how they know when a design update is needed (30:30), his insights into what he thinks the future of brick-and-mortar stores will look like (35:00), and where he finds creative inspiration (37:00). Harry shares examples of how even bad design ideas can turn into good ones (42:00) and provides advice for pulling the most creativity out of a collective group of people (44:00). Harry ends by sharing a personal story of a great in-store customer service experience and how it directly resulted in additional orders (49:00).
Don’t forget to rate, review, and subscribe.
For More:
Greg Zakowicz
Twitter: https://twitter.com/WhatsGregDoing
LinkedIn: https://www.linkedin.com/in/gregzakowicz
Vera Bradley:
Website: http://www.VeraBradley.com
Harry Cunningham: https://www.linkedin.com/in/harry-cunningham-7a09ba
Bronto Marketing Platform:
LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/
Twitter: https://www.twitter.com/Bronto
Website: https://www.bronto.com/
82 tập
Ep. 059: How Vera Bradley Designs a Modern-Day Retail Experience
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More
Manage episode 242831572 series 1523350
I’m joined by Harry Cunningham, vice president of retail brand experience at Vera Bradley, to discuss what goes into designing modern-day brick-and-mortar stores that appeal to consumers. Harry explains some of the driving forces behind Vera Bradley’s redesign of their storefronts (5:45), and the steps taken when embarking on designing a new store concept (8:45). Harry explains how the store design revolves around solving shopper challenges (10:30) and how they used data to uncover some shopper opportunities (13:00). Next, Harry discusses how they factor generational cohorts into their store concepts (14:15), how they balance online and physical interaction for in-store shoppers (16:55), and how much the local community impacts the overall store design (18:00). Next, Harry explains the role of technology in the in-store experience, from balancing technology with traditional store principles (24:00) to how they incorporated VR into their stores, and how they view this technology as a future component of in-store retail (25:15). He’ll share how they know when a design update is needed (30:30), his insights into what he thinks the future of brick-and-mortar stores will look like (35:00), and where he finds creative inspiration (37:00). Harry shares examples of how even bad design ideas can turn into good ones (42:00) and provides advice for pulling the most creativity out of a collective group of people (44:00). Harry ends by sharing a personal story of a great in-store customer service experience and how it directly resulted in additional orders (49:00).
Don’t forget to rate, review, and subscribe.
For More:
Greg Zakowicz
Twitter: https://twitter.com/WhatsGregDoing
LinkedIn: https://www.linkedin.com/in/gregzakowicz
Vera Bradley:
Website: http://www.VeraBradley.com
Harry Cunningham: https://www.linkedin.com/in/harry-cunningham-7a09ba
Bronto Marketing Platform:
LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/
Twitter: https://www.twitter.com/Bronto
Website: https://www.bronto.com/
82 tập
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