Creating Impact with Expert Knowledge with Kachina Gosselin

The Company Show

Stop me if you've heard this one: I want to develop a passive income stream. You've heard it; you might have thought of it—I definitely have.

But I've also been in the Internet marketing industry long enough to know that while evergreen, scalable monthly recurring revenue is possible and can over time be largely automated, passive is at best an exaggeration of the work involved in keeping that kind of machine turning—and at worst a damn dirty lie to sell you a quick fix.

When people think of passive income or, more realistically, scalable evergreen product-based income, courses are usually at the top of the list. Creating a course is treated like getting your very own golden goose that's going to lay profit eggs for you every single month.

The thing is, it can work and be an amazing way to scale your business, serve more people, and make a bigger impact in the world. But it is not a fit for every business, and it is not a fit for every stage of every business.

My guest today understands that and has built the criteria for success with courses into every level of her own company. And she has some very interesting thoughts on how podcasts and scalable products like courses and group training programs can work together.

Kachina Gosselin is the founder of Founders Path. She graduated from MIT with a degree in aeronautics and astronautics and now specializes in helping experts monetize their expertise and thrive in the creator economy.

If you want to leverage your expertise and generate more impact, listen to the episode or read the blog post: podcastingforbusiness.com/the-company-show/

Tune in to the full episode to learn about:

• How experts can turn into course creators
• The importance of pricing
• When should you create your own course?
• The related costs and investments
• The quality standards that you must meet
• The intersections of podcasting and courses

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

Monthly Strategy & Networking Calls

This episode was originally a live Strategy and Networking call which we hold on the third Thursday of every month.

There was actually another 30 minutes of amazing discussion and Q and A with Kachina about how these ideas can be applied in different contexts and creating community - if you want to hear it, register for the calls, and you’ll have access to the recording.

Each one has a training and learning portion, followed by Q and A, hotseats for whatever you’re working on with your podcast, and a chance to network with other podcasters, industry professionals - they’re so much fun, and I’d love to see you there.

Learn more and register for free at PodcastingforBusiness.com/StrategyCalls.

Need A Podcast?

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

Key Quotes

"I don't want to be intimidating at all, but I think we do just have to acknowledge those harsh realities, that a course is a really advanced product to sell." - Kachina Gosselin

"The standard for what is expected for an audiovisual product. It's getting higher every year—here are fewer and fewer excuses." - Megan Dougherty

"Simple is not easy." - Kachina Gosselin

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Kachina Gosselin Website | Instagram | LinkedIn

• Join her Mastermind Program

Sophie Lechner Website | LinkedIn

Related:

• Should You Make an Online Course?
• How to Outline a Podcast, Book or Course in an Afternoon
• Learning From Experts