Podcast Value Math with Megan Dougherty

The Company Show

I’ve been looking forward to this episode all year.

I am absolutely thrilled to share that my book, Podcasting for Business, is officially available for pre-order!

This book has been percolating in the back of my brain for years, and now, with the help of an amazing book coach, Amy Collette of Unleash Your Inner Author, it’s ready to go.

The official launch date is on September 10th, and I have some fun things planned between then and now - but today, I wanted to share one of my absolute favorite chapters with you.

All right- the excerpt is coming right up, but first I wanted to tell you where and how you can pre-order the book in case you simply cannot wait.

It’s all at PodcastingforBusiness.com/Book - along with the details about how to turn your pre-order into a free ticket to the Podcasting for Business Conference!

And now, for podcast value math, listen to the episode or read the blog post here.

Tune in to the full episode and learn:

• What podcast value math is
• How to identify what’s valuable,
• which part of the show is creating that value,
• and what you should do to increase that.

My book, Podcasting for Business is coming out this September — learn more about it here.

Read the rest of the blog post here.

Final Thoughts

I hope that you enjoyed this - and that you found it useful! This is just one of dozens of chapters in Podcasting for Business, which is currently available for preorder!

And if you decide to order between now and September 10th - our official launch day - I have a gift I’d like to give you: A Free Ticket to the Podcasting for Business Conference!

Once you pre-order the book, just go to PodcastingforBusiness.com/book, and fill out the form! You’ll be sent a coupon code to get 100% off your ticket to the Podcasting for Business Conference.

And it’s going to be a great event this year. We have an incredible lineup of expert speakers, networking events, and workshops - all virtual and all recorded.

And all yours for free with the pre-order of Podcasting for Business, at $9.99. Not a bad deal, if I do say so myself.

All of the details are at PocastingForBusiness.com/Book. Check it out, let me know if you have any questions, and I’ll be back next week with a fantastic interview with another expert interview.

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Need A Podcast?

As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

Key Quotes

“When you understand and use podcast value math, you can optimize for and track anything you want to. That's what makes it so fun and so powerful.” - Megan Dougherty

Resources

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Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Related:

• How to Measure the Impact of Your Podcast
• Metrics that Matter for Company Podcasts