Season 2 - Episode 10: Marketing & Compliance: Challenges and Key Data Protection Trends for 2022

The Compliance Files

Marketing is a key process regulated by data protection and marketers are one of the main users of personal data in any organisation. Direct marketing has been regulated in a number of guises for many years and the law and regulation has been subject to constant development and clarification. There are a range of penalties for non-compliance of marketing data protection breaches, and the potential for brand and reputational damage is significant. Kathy Jacobs, former Compliance Institute President, speaks to Steven Roberts, Head of Marketing in Griffith College, on marketing rules, challenges for marketers in the context of GDPR and regulation, and key data protection developments that compliance professionals/DPOs should look out for in 2022.