Episode Zero - Branding & Logo Design with Matt Manthe - Founder Of Odd Breed Wild Ales

The Craft Lyfe - Marketing and Branding for the Craft Beer Industry

Join Sam Phanor, brand and marketing strategist and owner of The One Lyfe Clothing Brand, as he interviews Matt Manthe, the founder and owner of Odd Breed Wild Ales on how your business’s logo plays a vital role in your overall brand. Sam and Matt will then begin to conceptualize the ideas and decision making on the possible design directions. Matt dives in depth into the processes he underwent in creating Odd Breed’s logo and how it improved the feel of the overall brand. From there they discuss the thought process that one should go through when creating a logo which properly highlights the company’s brand.