EP:43 Karli Millspaugh - Curate Mercantile

The Credible Brand Podcast

Karli Millspaugh, owner of Curate, shares her journey from corporate America to becoming a successful entrepreneur. She discusses the agreements with vendors, the layout of the shop, event marketing and the challenges of managing vendor performance. Karli emphasizes the importance of trusting your gut and listening to your intuition as a business owner. She also highlights the significance of having a clear mission statement and core values to guide decision-making. Curate offers curated gift boxes and ships nationwide, providing a unique and personalized shopping experience.
Connect with Karli Millspaugh (Guest):

• LinkedIn
• Instagram
• Facebook
• Visit Karli's website

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Trust your gut and listen to your intuition as a business owner.
• Create a clear mission statement and core values to guide decision-making.
• Curate your shop layout to provide a fluid and enjoyable customer experience.
• Use event marketing to create a sense of urgency and fear of missing out.
• Offer curated gift boxes and personalized shopping experiences to attract customers.
• Maintain strong relationships with vendors and provide support for their marketing efforts.
• Adapt and pivot during challenging times, such as the COVID-19 pandemic.
• Focus on strategic thinking and leadership as a business owner.

Chapters
00:00 Introduction and Karli's Journey
06:10 Shop Layout and Vendor Agreements
10:31 Event Marketing and Creating Urgency
14:23 Curated Gift Boxes and Personalized Shopping
17:47 Supporting Vendors and Marketing Efforts
25:03 Moving Locations and Adapting to Change
28:26 Navigating the COVID-19 Pandemic
36:43 Trusting Your Gut and Strategic Thinking