Minimalist Presenting

The Cutting Edge Japan Business Show

Zen study is a way to strip out all of the non-essentials in life. The noise, the distraction, the things that are not so important. People sit around concentrating on their breath cycle or one word or any number of other methods to quiet the mind. They are seeking to get more clarity about themselves and what are their real priorities. As presenters, this is a good metaphor for when we are in front of people speaking.

You would think with all those thousands of years of Zen in Japan, in art, in design, in temples, gardens, in history etc., that the Japanese people would be legends of simplicity and clarity when presenting. Not true! Presenting as an idea only came to Japan around 160 years ago. Fukuzawa Yukichi who founded Keio University and who graces the 10,000 yen bank note, launched public speaking in Japan in the Meiji period. There is still an enzetsukan or speech hall preserved on the grounds of Keio University, where presumably the first public speeches were given.

Western society plumbs the wisdom of ancient Greece and Rome, parliaments allowing debate and Hollywood for models on speech giving. Japan has no traditional home grown role model. If the authorities needed you to know anything in old japan, a notice board would have it written there for you. No shogunal oratory from the castle walls to the assembled masses. No Mel Gibson Braveheart style speeches before vanquishing the foe in battle. Japan bypassed all of that until Fukuzawa Yukichi decided this was another area of modernization that needed implementation in Japan, like wearing ties, boots, hats and petticoats.

Of course there were no slide decks in those days, but Japan certainly was an early adopter of the technology for giving presentations – the overhead projector, the slide projector, the modern light weight projector, large screen monitors, electronic pointers, etc. Any venue you go to in Japan will be bristling with cool tech gear.

Interestingly, the content on the speaker’s screen will also be bristling. There will be 10 graphs on the one page, lurid diagrams employing 6 or more vivid colours, numerous lines of text so small you could use it for an optometrist’s eyesight test chart. Where has the zen gone?

To be an effective presenter, we don’t need any tech or screens or props or gizmos. We can just speak to the audience and enjoy being the full focus of their attention. As a result of this visual conflagration, many speakers are competing for attention with what is being displayed on the screen. Company representatives love to play the video of their firm or product or service. They can be quite slick, the joy of the marketing department. They are the pit into which a chunk of money was thrown for the production company, directors, designers, film and sound crew, talents and innumerable others who all got a slice of the pie.

The question to ask though is does this video actually assist the speaker to make the key point under consideration. Often they are like eye candy, but are not on point to the main argument. Unless it strongly reinforces your message dump it. It will only be competition for you the speaker and it will suck up valuable time which could be spent better with you as the main focus.

I saw Ken Done, a well known Australian artist, give a talk in Japan many years ago. He has a very unique visual painting style. He moved around from behind the lectern, stood next to it and just spoke about his art to the audience. It was very engaging because it was so intimate. The Japanese audience loved it. There was only one source of stimulation for the audience and that was Ken Done. This is what we want – to be the center of our audience’s world for the next thirty or forty minutes.

Don’t use a slide deck unless there is something in that content and presentation on screen which really helps bring home your argument. If it is for information purposes, then that will work well. If you are there to persuade, then you will be so much more powerful if all the attention is concentrated on one point and that point needs to be you.

In this case we have stripped away all the visual noise, so we have to fill the void with word pictures. We need to transport the audience to a place where they can see what we are talking about, in their mind’s eye. If you have ever read the novel after seeing the movie, you find yourself transported visually to the scenes from the movie, as you read the novel’s pages. This is the same idea. We have to usher the audience to a place, time and situation that we are describing in words, in such a way that visually they can imagine it.

We don’t always have to have slides or visuals. We are the message, so let’s manufacture the situation so that we are the center piece of the proceedings and all eyes and ears are on us, totally focused on every word we say. We need to Zen our way to speaking and presenting success!