Ralph Oliva & Liam Fahey - How B2B Marketing Gets Intensely Personal

The CX Iconoclast

Today's conversation explores several key themes, including the intensely personal nature of B2B relationships, the impact of generative AI on the buying process, and the many changing roles in today's corporate landscape.

Richard Owen, Liam Fahey and Ralph Oliva delve into the evolving nature of B2B marketing within various industries, particularly those facing competition from innovative startups. It examines how risk-averse cultures can hinder growth and how some firms are investing heavily in technology upgrades to remain competitive.

Listeners gain valuable insights into the challenges and opportunities facing CX and B2B marketers in an ever-changing business environment. This conversation emphasizes the significance of cultivating purpose and culture within organizations while adapting to the rapidly evolving market dynamics.

Connect with Ralph: https://www.linkedin.com/in/ralph-oliva-a805867/
Connect with Liam: https://www.linkedin.com/in/liam-fahey-executive-director-leadership-forum-author-educator-consultant/
Find out how predictive CX analytics can help your business: https://ocxcognition.com/
Follow us on LinkedIn: https://www.linkedin.com/company/ocxcognition/
Connect with Richard Owen on LinkedIn: linkedin.com/in/richard-owen-98ba3

Find out how predictive CX analytics can help your business: https://ocxcognition.com/
Follow us on LinkedIn: https://www.linkedin.com/company/ocxcognition/
Connect with Richard Owen on LinkedIn: linkedin.com/in/richard-owen-98ba3

Find out how predictive CX analytics can help your business: https://ocxcognition.com/
Follow us on LinkedIn: https://www.linkedin.com/company/ocxcognition/
Connect with Richard Owen on LinkedIn: linkedin.com/in/richard-owen-98ba3