EP 1209 Jonas Ferraresso - Is Coffee Farming Making Money? - The Daily Coffee Pro Podcast by Map It Forward

The Daily Coffee Pro Podcast by MAP IT FORWARD

Join the live global event, "Introduction to Regenerative Coffee Farming," an online event in English, Spanish, and Portuguese for coffee producers and the wider coffee industry on October 28, 29, and 30th.

Register now at: https://mapitforward.coffee/workshops

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This is the 4th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"

The five-episode of this series are:

1. Different Approaches For Farming Coffee - https://youtu.be/pRe56jiAodA

2. The Costs of Different Coffee Farming Systems - https://youtu.be/m3g0UkgDlhM

3. The Future Of Brazil's Coffee Crops - https://youtu.be/-nOeurlNlm0

4. Is Coffee Farming Making Money? - https://youtu.be/6q_hrsm56sY

5. The Change Needed For Coffee Farming - https://youtu.be/7tulFSO3up0

In this episode of 'The Daily Coffee Pro by Map It Forward,' host Lee Safar discusses the complexities of coffee farming investment with Jonas Ferraresso, an agronomist from Brazil.

They explore whether coffee is a viable investment, given the high costs and uncertain prices. The conversation highlights risks for new entrepreneurs, the role of experienced farmers, and the impact of climate on coffee yields.

The episode delves into economic considerations and emphasizes the importance of a community-driven approach to sustainability in coffee farming.

00:00 Introduction: The Challenges of Coffee Farming

01:02 Upcoming Event: Regenerative Coffee Farming Workshop

02:29 Series Overview: Economics of Coffee Growing in Brazil

02:49 Current Market Conditions and ROI for Coffee Producers

04:36 Investment and Costs in Coffee Farming

06:59 Labor and Certification Challenges

08:49 Agroforestry and Irrigation Investments

11:16 Newcomers vs. Experienced Farmers

19:59 Sustainability and Community Integration

27:27 Conclusion: Future Changes Needed

Connect with Jonas here:

https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/

https://www.instagram.com/jonascoffeeagronomist/

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Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

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📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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