Building a Legacy: People-First Leadership with Rick Hendrick

The Dale Jr. Download

Rick Hendrick takes us on an incredible journey from his early days as a young Chevrolet dealer to building the powerhouse that is Hendrick Motorsports and Hendrick Automotive Group. In this candid conversation with Kelley Earnhardt Miller, Rick opens up about the relationships that shaped his success, the game-changing risks he took, and the servant leadership philosophy that defines his legacy.

From the emotional high of winning his first NASCAR championship to Jeff Gordon stepping into a leadership role, Rick dives deep into the family culture that drives Hendrick Motorsports. He shares the hard lessons learned while managing growth, the importance of putting people over profits, and how community engagement fuels long-term success.

This isn’t just a story about racing—it’s about resilience, mentorship, and finding inspiration every step of the way. If you’ve ever wondered how one man turned a passion for cars into an empire, Rick Hendrick delivers the answers.