Banking Developer Relations with Andrea Trasatti

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

Trick question of the week:

Why do banks need developer ecosystems? Do they treat them in the same way as Tech companies do?

Developer ecosystems are in the core of companies and organisations focused around leading technologies. As new technologies are incorporated into everyday life, companies that did not focus on technology understand that in order to offer new features to their customers, they need to open their arms to developers and build on their developer ecosystems.

Such companies are 160 year-old banks.

This week we are joined by Andrea Trasatti, Director of Developer Ecosystems at Banco Santander.

In this episode we discuss:

• Why a bank needs a developer ecosystem.
• How a bank approaches building their developer ecosystem.
• The challenges for the bank
• How it can connect and engage with developers.

Listen to this episode to see how ‘non-tech” companies approach their Developer Marketing strategy and activities.

Let’s talk Data

This is the graph we discuss with Andrea: JavaScript, Python and Kotlin have grown the fastest in the past two years and Documentation, tutorials, tools and community engagement are the core of developer programs.

Andrea Trasatti is a seasoned technology developer with 17+ years of fostering developer ecosystems and advancing technological innovation. Recognized for demonstrating a natural aptitude for software development, as well as for product promotion and tech innovation, he has a history of contributing directly to company growth and expansion throughout his career. He is currently the Director of Developer Ecosystems at Banco Santander.

Intro Music: Planting Flags by Blue Dot Sessions (www.sessions.blue)