Building a Developer Program from scratch with Luke Kilpatrick

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

Trick questions of the week:

How do you start building a developer program from zero?

Talking about a challenge! In our previous episodes we covered how you can engage developers, become more inclusive and diverse, scale your program and educate developers. All these suggest that there is a developer program in place already. How can you do all these things, if you don’t?

You’ll need to build one. Sounds like a huge endeavour. It’s not something that can be done overnight, but we are here to help. In this episode we discuss:

- Where you start

- What you prioritise

- What you will need

And a step-by-step walkthrough from our guest who within 1+ year managed to build a developer program and results show that he did well. Luke Kilpatrick, Senior Manager - Developer Marketing at Nutanix and the only author of “Developer Marketing + Relations: The Essential Guide” to contribute two chapters, shares in this episode the story of how he built a developer program from scratch.

An insightful episode, rich with useful information for everyone, with or without a developer program.

Luke Kilpatrick started as web site developer in 1996, transitioning to managing technology communities in 2007. In 2010 Luke moved to marketing program management as his full time role on VMware's social media marketing team. 2012 saw Luke at Sencha working in developer relations programs as well as focused social media, speaking at events around the world. Since 2014 Luke managed Atlassian’s ecosystem developer events and programs bringing hundreds of new apps to their marketplace. Recently Luke has joined Nutanix to bring an engaging experience to developers using their new PaaS products.