MasterTips: From tactics to strategy

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

Theme of the week:

DevRel tactics vs strategy

Today's Under the Hood of Developer Marketing podcast episode is called “From tactics to strategy”. It's part of our MasterTips series, where we share with you tips and best practices from leading professionals.

This time around, we brought together 3 industry leaders to discuss tactics and strategy in a panel held on March 10 during the Future Developer Summit Episode 1.

Who was part of the panel?

Ali Spivak, Sr. Director, Developer Relations at Okta

Daniele Bernardi, Staff Platform Growth, Developer Relations at Twitter

Chris Castle, Director, Developer Advocacy at Salesforce Heroku

Host: Andreas Constantinou, CEO & Founder, at SlashData

Some of the topics discussed are:

• Their superpower - something they've been doing well
• What are the major organisations doing well and what we can learn from them?
• Lookalike audiences
• Combining the love for code + product management
• Growing vs joining a community

And more!

Listen to this episode to see which tactics and strategies help grow your community and engage with developers.