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How Hollywood Markets Movies Through Digital Disruption
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Nội dung được cung cấp bởi Rainmaker.FM, Rainmaker.FM: The Digital Marketing, and Sales Network. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Rainmaker.FM, Rainmaker.FM: The Digital Marketing, and Sales Network hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Peter Van Steemburg of ICM Partners and Crystal Orren of Well Go USA Entertainment market movies in an increasingly chaotic marketplace.
Peter Van Steemburg is with ICM Partners International and Independent Film department, matching filmmakers and distributors. ICM Partners is one of the world’s largest talent and literary agencies with offices in New York, Los Angeles, and London. The agency represents creative and technical talent in the fields of motion picture, television, books, music, live performance, branded entertainment, and new media. Prior to that, he was VP of Acquisitions for Magnolia and Magnet Releasing.
Crystal Orren manages publicity and communications for Well Go USA Entertainment, a theatrical and home entertainment distribution label that specializes in bringing Action, Genre, and Independent films from the US and around the world, to North America, Latin America, Asia, and Europe. (And yes, she happens to be married to your host.)
In this thirty minute episode, Peter, Crystal and I discuss:
- How a marketer campaigns disparate products (like films) while still supporting the parent brand
- How the digital disruption that has swept all media is changing the film business
- What makes a film salable
- How to get into film marketing
- The priority of the many different distribution channels for a film
Listen to The Digital CMO with Mike Orren below ...
The Show Notes
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