036: Office Hours | Chaos to Coordination to COO – Building Digital Dream Teams in Remote Marketing Agencies with Leah Leaves

The Digital Marketing Mentor

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In this Office Hours episode, Optidge’s COO and resident expert in operations shares three secrets to building high-performing remote teams in digital marketing agencies. From removing the stigma that surrounds independent contractors and the fear of process standardization, Leah shares how to create a cohesive culture of drive, efficiency, and top-notch client service. This episode is packed with practical strategies & guidance to help your teams feel supported and successful.
An Optidge "Office Hours" Episode

Office Hours episodes are your go-to for details, how-to’s, and specific marketing advice. Join Optidge team members, or experience 1:1 teachings from Danny, in these shorter, focused episodes. Get ready to get marketing!

Episode Highlights:

• Leah Leaves, Optidge’s COO shares her career journey, from journalism to SEO for agencies, and ultimately to operational organization for remote teams in digital marketing agencies.
• Leah’s 3 secrets to high-performing teams in remote digital marketing agencies:
  • 1 - Streamlined Onboarding - a comprehensive & detailed onboarding process is paramount in setting new team members up for success.
  • 2 - Transparent Communication - whether through documentation, collaboration tools, or project management platforms, communication is key to fostering a collaborative environment, especially in remote work.
  • 3 - Organization & Standardization - Meticulous organization of tools & platforms enhances overall productivity.

Links:

• Clubhouse
• Colorado State University
• Leah Leaves
  • Alderaan Enterprise
  • LinkedIn
• Books
  • Traction, Gino Wickman
  • Profit First, Mike Michalowicz
  • Multipliers, Liz Wiseman

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Chương

1. 036: Office Hours | Chaos to Coordination to COO – Building Digital Dream Teams in Remote Marketing Agencies with Leah Leaves (00:00:00)

2. Efficient Remote Digital Marketing Strategies (00:00:05)

3. Freelancers & Contractors' Role in Team Building (00:08:10)

4. Contractors vs Employees in Agency Operations (00:16:31)

5. Team Onboarding & Transparency in Remote Work (00:27:21)

6. Importance of Organization in Standardizing Processes (00:37:45)

7. High-Performing Teams in Digital Marketing (00:41:42)