057: Mastering Google Ads: Secrets to Success in Search, Speaking, and Strategy

The Digital Marketing Mentor

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Join Susan Wenograd as she shares her journey in digital marketing, blending creativity with practicality. Explore mentorship insights and the evolving landscape of Google Ads and new strategies to optimize in a post-cookie world!
Episode Highlights

• Susan Wenograd, characterized by her unique blend of practicality and creativity, recounts her transformative journey from initially considering film studies to ultimately carving out a successful career in the realm of digital marketing. Through her experiences, she embodies the ethos of adaptability and perseverance, demonstrating how embracing both sides of her personality has been instrumental in navigating the complexities of the industry.
• Susan has seen a profound impact from mentors like Mike King and Jeremy Bloom, whose guidance transcends conventional boundaries, offering Susan holistic insights that extend far beyond their apparent roles. Their mentorship serves as a testament to the power of genuine connections and the invaluable lessons that emerge from meaningful relationships within one's professional journey.
• Susan dives into the deep, ever-evolving world of Google Ads. She provides valuable insights into strategic shifts in bidding tactics, optimizations, and the differences in strategies over the past decade (and more). She offers a glimpse into her entrepreneurial venture with Can’tdles, a candle-making business that beautifully intertwines her creative flair with astute business acumen. Through her multifaceted experiences, Susan offers a compelling narrative that underscores the importance of adaptability, mentorship, and embracing one's unique blend of skills and passions in navigating the complexities of the modern business world.

Episode Links

• SusanWenograd.com
• Susan’s LinkedIn
• Twitter

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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Chương

1. 057: Mastering Google Ads: Secrets to Success in Search, Speaking, and Strategy (00:00:00)

2. Digital Marketing Mentorship Importance (00:00:05)

3. Professional Mentor Relationships in Marketing (00:06:47)

4. Navigating Google Ads Changes and Challenges (00:15:57)

5. Bidding and Targeting Strategies in Marketing (00:24:52)

6. Geography and E-Commerce Impact on PPC (00:28:54)

7. Leveraging Data for Marketing Success (00:33:26)

8. Content Creation, Video Marketing, and AI (00:38:04)

9. Overcoming Challenges and Finding Creativity (00:46:13)

10. Digital Marketing Mentor Podcast Guest (00:52:48)