071: Scaling with Strategy: Ross's Journey from Creative Writing to Digital PR Leadership

The Digital Marketing Mentor

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In this episode of the Digital Marketing Mentor podcast, host Danny Gavin sits down with Ross Hudgens, the founder and CEO of Siege Media. Ross shares his journey from studying creative writing to scaling one of the leading content marketing agencies through discussion on the role of mentorship, strategies for scaling a business, and evolving SEO practices in the age of AI. Whether you're a budding entrepreneur or a seasoned marketer, this episode offers practical advice and insights on business growth and effective digital marketing.
Episode Highlights:

• Mentorship has played a crucial role in Ross’s career. Influential digital marketing figures and direct competitors such as Grayson LaFrance and Wil Reynolds have provided guidance and support in his successful pursuit of scaling Siege Media.
• Effectively scaling his agency has meant Ross has had to learn to delegate responsibilities, particularly in sales and operations.
• Ross’s approach to SEO has evolved from traditional link building to “product-led digital PR.” This includes creating unique, data-driven content that stands out in a digital landscape.

Episode Links:

• Siege Media
• Ross LinkedIn
• Ross’s X
• Ross’s Instagram

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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Chương

1. 071: Scaling with Strategy: Ross's Journey from Creative Writing to Digital PR Leadership (00:00:00)

2. Mentorship in Digital Marketing (00:00:05)

3. Building Relationships and Mentoring in Agencies (00:06:59)

4. Transitioning to Strategic Leadership in Agencies (00:15:43)

5. Evolving Digital PR Strategies (00:23:10)