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Decoding Pay Per Click for Local Businesses with Justin Rondeau

31:27
 
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Manage episode 388977640 series 2394638
Nội dung được cung cấp bởi Scalable Media Network. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Scalable Media Network hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Who is Pay Per Click (PPC) good for? As a marketing agency, should you be offering PPC as a service?

Justin Rondeau is the Co-Owner and President of InvisiblePPC, offering done-for-you Google PPC ads for marketing agencies. He’s here today to help us evaluate who the best client candidate for local PPC is.


This starts with the customer journey and appreciating where they are at in their decision-making process when they’re searching for a link. If it’s a plumbing emergency, they’re probably going to click on the top link with the closest plumber, right?


But what about other industries? How easy is it to offer local PPC ads in different niches? What are the client expectations and is it worth creating PPC client offers to get a foot in the door?


When it comes to local businesses, there’s not much wiggle room budget-wise to learn on the job. Picking a lane and niching down so that you can speak to your client’s pain points is recommended.


So too is speaking in ranges, not specifics. If a client hears that a lead might cost $50 for a job that is easy for you to set up, they’ll likely hold you to that.


Today’s episode is a lesson in managing client expectations and learning which cards as a marketer to keep close to your chest. Twenty new clients that take you up on a $500 PPC campaign might sound like a good idea to get new business - but is it really?


There’s a way easier option. Learn how to get more leads and sales for your clients with white-label PPC services in over 60+ proven turnkey industries.


Key Takeaways:

02:05 Do you have an audience channel match for where you are advertising?

04:20 What state is the searcher in when they’re about to click on your link?

05:54 Why organic search should be top of the funnel

07:07 What are the best candidates for PPC locally?

09:40 Having a vast array of different offers (to start a bigger conversation)

11:29 What should you avoid with PPC?

13:33 Should you niche down as a PPC agency?

17:40 Why Justin only works with local businesses

19:10 What is the best way to get started as a marketer with a PPC offer?

22:08 What expectations are you setting with a new PPC client?

23:33 Working with your client on their pain points

27:34 Why there’s no room to ‘fail on the job’ when working with local businesses

Connect with Justin Rondeau:

Website - https://invisibleppc.com/

PPC Reveal - https://ppcreveal.ai/

LinkedIn - Justin Rondeau | LinkedIn - https://www.linkedin.com/in/jtrondeau/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

383 tập

Artwork
iconChia sẻ
 
Manage episode 388977640 series 2394638
Nội dung được cung cấp bởi Scalable Media Network. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Scalable Media Network hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Who is Pay Per Click (PPC) good for? As a marketing agency, should you be offering PPC as a service?

Justin Rondeau is the Co-Owner and President of InvisiblePPC, offering done-for-you Google PPC ads for marketing agencies. He’s here today to help us evaluate who the best client candidate for local PPC is.


This starts with the customer journey and appreciating where they are at in their decision-making process when they’re searching for a link. If it’s a plumbing emergency, they’re probably going to click on the top link with the closest plumber, right?


But what about other industries? How easy is it to offer local PPC ads in different niches? What are the client expectations and is it worth creating PPC client offers to get a foot in the door?


When it comes to local businesses, there’s not much wiggle room budget-wise to learn on the job. Picking a lane and niching down so that you can speak to your client’s pain points is recommended.


So too is speaking in ranges, not specifics. If a client hears that a lead might cost $50 for a job that is easy for you to set up, they’ll likely hold you to that.


Today’s episode is a lesson in managing client expectations and learning which cards as a marketer to keep close to your chest. Twenty new clients that take you up on a $500 PPC campaign might sound like a good idea to get new business - but is it really?


There’s a way easier option. Learn how to get more leads and sales for your clients with white-label PPC services in over 60+ proven turnkey industries.


Key Takeaways:

02:05 Do you have an audience channel match for where you are advertising?

04:20 What state is the searcher in when they’re about to click on your link?

05:54 Why organic search should be top of the funnel

07:07 What are the best candidates for PPC locally?

09:40 Having a vast array of different offers (to start a bigger conversation)

11:29 What should you avoid with PPC?

13:33 Should you niche down as a PPC agency?

17:40 Why Justin only works with local businesses

19:10 What is the best way to get started as a marketer with a PPC offer?

22:08 What expectations are you setting with a new PPC client?

23:33 Working with your client on their pain points

27:34 Why there’s no room to ‘fail on the job’ when working with local businesses

Connect with Justin Rondeau:

Website - https://invisibleppc.com/

PPC Reveal - https://ppcreveal.ai/

LinkedIn - Justin Rondeau | LinkedIn - https://www.linkedin.com/in/jtrondeau/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

383 tập

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