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Nội dung được cung cấp bởi Chase Dimond. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Chase Dimond hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Funnel Hacking, Solving The Value Equation, And Roasting Mason’s LinkedIn

27:01
 
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Manage episode 437143089 series 3276592
Nội dung được cung cấp bởi Chase Dimond. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Chase Dimond hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Send us a text

Watch This Episode On YouTube
In this episode, Chase and Mason cover a variety of topics around personal branding, ranging from how to build an effective marketing funnel to how to structure your LinkedIn profile for success.

They start by doing some “funnel hacking” to reverse engineer the customer acquisition model that helped Publishing.com go from $2M to $100M almost overnight. This ties into Alex Hormozis value equation, which they use to self-assess their own offers.

Next, they run a personal brand audit on an Instagram influencer who has done an amazing job identifying a differentiated niche and positioning herself as THE go-to resource for that community.

Tune in if you want to copy a successful personal branding playbook, and ride along as Chase tears down Mason’s LinkedIn profile to help him grow his audience faster.

"Content alone isn't enough to go viral these days. Every person doing ghostwriting or content should have some distribution built in. Content alone isn't enough."
– Chase Dimond

WHAT YOU’LL LEARN ABOUT:

  • Funnel Hacking $100 Million Company – The boys analyze a company from Alex Hormozi’s portfolio that’s gone from $2M to $100M in not time flat. They share the good, the bad, and the ugly from this high-performing funnel.
  • Personal Brand Breakdown – Mason leads an audit of a successful Instagram influencer who has carved out the perfect niche for herself. The guys translate her efforts into a handful of tips anyone can use to build a better brand.
  • How To Be A Premium Brand – The fellas discuss the importance of presenting a premium image while creating content for your brand. They emphasize the benefits of having high-quality production, not just amazing content.
  • Roasting Mason’s LinkedIn Profile – Chase evaluates the effectiveness of Mason’s LinkedIn profile and outlines a few modest changes he could make to significantly increase visibility and attract more followers.
  • Why Fall Is A Great Time For Change – The guys compare the effectiveness of starting new habits or projects in September versus New Year's and discuss why the fall season might be the best time of year to “start fresh.”

KEY MOMENTS IN THIS EPISODE:

  • 00:01:44 – Funnel Hacking A $100M Business
  • 00:06:56 – Breaking Down The Value Equation
  • 00:10:04 – How To Become A “Mass Market” Brand
  • 00:12:40 – Analyzing The Personal Brand Of An IG Influencer
  • 00:21:35 – Roasting Mason’s LinkedIn Profile
  • 00:25:45 – Anyone Who Writes Should Invest In Distribution
  • 00:27:56 – Closing Thoughts

LIKE, FOLLOW, AND SUBSCRIBE

Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.

Keep up with Chase at…

Keep up with Mason at…

SUPPORT THE PEOPLE WHO SUPPORT US

Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.

Thumbnail design is handled by Steven Baterina at www.creosocial.net.

  continue reading

162 tập

Artwork
iconChia sẻ
 
Manage episode 437143089 series 3276592
Nội dung được cung cấp bởi Chase Dimond. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Chase Dimond hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Send us a text

Watch This Episode On YouTube
In this episode, Chase and Mason cover a variety of topics around personal branding, ranging from how to build an effective marketing funnel to how to structure your LinkedIn profile for success.

They start by doing some “funnel hacking” to reverse engineer the customer acquisition model that helped Publishing.com go from $2M to $100M almost overnight. This ties into Alex Hormozis value equation, which they use to self-assess their own offers.

Next, they run a personal brand audit on an Instagram influencer who has done an amazing job identifying a differentiated niche and positioning herself as THE go-to resource for that community.

Tune in if you want to copy a successful personal branding playbook, and ride along as Chase tears down Mason’s LinkedIn profile to help him grow his audience faster.

"Content alone isn't enough to go viral these days. Every person doing ghostwriting or content should have some distribution built in. Content alone isn't enough."
– Chase Dimond

WHAT YOU’LL LEARN ABOUT:

  • Funnel Hacking $100 Million Company – The boys analyze a company from Alex Hormozi’s portfolio that’s gone from $2M to $100M in not time flat. They share the good, the bad, and the ugly from this high-performing funnel.
  • Personal Brand Breakdown – Mason leads an audit of a successful Instagram influencer who has carved out the perfect niche for herself. The guys translate her efforts into a handful of tips anyone can use to build a better brand.
  • How To Be A Premium Brand – The fellas discuss the importance of presenting a premium image while creating content for your brand. They emphasize the benefits of having high-quality production, not just amazing content.
  • Roasting Mason’s LinkedIn Profile – Chase evaluates the effectiveness of Mason’s LinkedIn profile and outlines a few modest changes he could make to significantly increase visibility and attract more followers.
  • Why Fall Is A Great Time For Change – The guys compare the effectiveness of starting new habits or projects in September versus New Year's and discuss why the fall season might be the best time of year to “start fresh.”

KEY MOMENTS IN THIS EPISODE:

  • 00:01:44 – Funnel Hacking A $100M Business
  • 00:06:56 – Breaking Down The Value Equation
  • 00:10:04 – How To Become A “Mass Market” Brand
  • 00:12:40 – Analyzing The Personal Brand Of An IG Influencer
  • 00:21:35 – Roasting Mason’s LinkedIn Profile
  • 00:25:45 – Anyone Who Writes Should Invest In Distribution
  • 00:27:56 – Closing Thoughts

LIKE, FOLLOW, AND SUBSCRIBE

Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.

Keep up with Chase at…

Keep up with Mason at…

SUPPORT THE PEOPLE WHO SUPPORT US

Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.

Thumbnail design is handled by Steven Baterina at www.creosocial.net.

  continue reading

162 tập

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