Erica Salm Rench, COO, Rasa.io, A DotCom Magazine Interview

The DotCom Magazine Entrepreneur Spotlight Series

About Erica Salm Rench and Rasa.io:

After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the COO at rasa.io, she gets to blend her love of digital marketing technology and email in order to support the incredible community of rasa.io customers.

We’re a results-driven, goal-oriented company comprised of a collaborative, creative, and passionate team. We value employee growth, work-life balance, and each other — we share appreciation between team members regularly and enthusiastically.

The Core Purpose of an organization describes its “why” – the reason it exists. At a fundamental level, a Core Purpose must evoke a deeply and emotionally meaningful response across a broad swath of people far removed from the company.

Demand diversity in thought

We demand all of our team members seek out ideas beyond their own. Diverse ideas often come from diverse people and sources. We are creative and seek to turn over stones and solicit ideas from people who may not always be first to share them.

Simpler is better

Find the simplest possible way to solve each problem. Unnecessary steps, features, or processes must be cut with extreme discipline.

Tell it like it is

No matter what, say what you mean and mean what you say. Do this while practicing empathetic listening.

Learn by doing

We are not afraid to start things with little information or insight, experiment, fail, iterate and try again. We strive to find the best way to solve hard problems with a bias towards action. We work hard to share our learning along the way so that we can get better as individuals and as a team.

Measure it

If you can’t measure it, you can’t improve it. Measure everything that you are shooting for and tell it like it is along the way.

Own it

As a team and as individuals, we own our individual outcomes end to end. When we sign up for something, we get it done. As a team, there is no “they,” there is only “us” and “we,” and we all own our success together. We vigorously debate our goals once we set them; even if we don’t all agree, we all own them together.

Celebrate success

Celebrating success means celebrating success and the steps that lead to the success. We embrace failures along the way and the need to start from a position of inexperience.