Sam Geha, EVP, Infineon Technologies, A DotCom Magazine Exclusive Interview

The DotCom Magazine Entrepreneur Spotlight Series

About Sam Geha and Infineon Technologies:

As an accomplished executive in the semiconductor industry, I bring a wealth of experience and expertise to the organizations I work with.

My name is Sam Geha, and in my current role as EVP of IoT, Compute & Wireless business at Infineon Technologies, my goal is to understand the needs of our partners and deliver industry-leading Microcontroller and Connectivity solutions for a better tomorrow.

Over the last few years with Infineon, I’ve been able to:

• Launch a variety of new products with superior capabilities for IoT, such as world's best capacitive sensing solution on Microcontrollers and industry’s lowest power integrated Wi-Fi/Bluetooth combo chip
• Drive innovation by building advanced embedded AI solutions, highest security standards and a flexible, easy-to-use software ecosystem
• Develop partnerships with key players in the industry to create new business opportunities and expand the company's customer base
• Manage supply chain challenges in difficult allocation times but also helping to shape cost-effective and efficient operations

During my time at Cypress, I was able to:

• Develop the SONOS based S8 & S40 process technologies and lead the initial PSoC design and product development
• Create differentiated NOR Flash products with focus on the automotive industry
• Design SRAM and MRAM technologies and products
• Negotiate and manage licensing agreements that generate revenue from existing IP assets and create new revenue streams
• Support the formation of several start-ups and JV’s: Deca Technologies (Infineon/ASE/Qualcomm subsidiary), Enovix (IPO in 2020) and SkyHigh (Joint Venture with SK Hynix)

My core strengths include:

• Chip development, design and qualification
• Connecting with customers and other partners to develop real innovations
• Developing leaders to create winning teams
• Creating a culture for diverse and high-performing teams that achieves strategic objectives

As part of a team of 1500+ experienced R&D engineers, we can work together to build an intelligent, connected world with Infineon‘s Microcontroller and Wireless solutions to help you realize your goals.

Infineon Technologies AG is a global semiconductor leader in power systems and IoT. Infineon drives decarbonization and digitalization with its products and solutions. The company has around 56,200 employees worldwide and generated revenue of about €14.2 billion in the 2022 fiscal year (ending 30 September). Infineon is listed on the Frankfurt Stock Exchange (ticker symbol: IFX) and in the USA on the OTCQX International over-the-counter market (ticker symbol: IFNNY).

Infineon's IoT Innovations & Developments

Auto-heating buildings and intelligent coffee makers are fantasies of the past. Infineon is spearheading the Internet of Things (IoT) push to bring these ideas to life, and in big ways. Thanks to our 250-person application team and world-leading expertise, our engineers are continuously working on IoT innovations in the automotive, industrial, smart home, gaming, and health industries, to meet the needs of customers in the most convenient ways possible.

What is the Internet of Things

The Internet of Things is already changing lives in countless ways, from refrigerators that can re-up on groceries to cars that compromise on parking spots. At Infineon, we work on exciting projects that span five core industries: Automotive, Industrial, Smart Home, Gaming, and Health and Wellness, according to Sam:

Smart Buildings, AI, & IoT

IoT is set to launch intelligent buildings and advanced AI. Knowing this, Infineon’s global application team is deeply involved in the design and production of both smart buildings and AI programs. According to Sam, these advancements can lead to cutting-edge solutions such as auto-heating office buildings, and even WiFi-enabled facial recognition.