E565: Did Google & Reddit Kill Blog Marketing?

The Ecomcrew Ecommerce Podcast

In this episode, Mike and Dave evaluate the impact of Google's September 2023 Update on EcomCrew's and other websites, and talk about the new challenges that have popped up because of this update.

Ever since September 2023, ranking on Google as an affiliate site has been harder than ever.

We've seen websites (including ours) decline in organic views from 20% to 80%, while Reddit has started to rank for every keyword.

If Google continue towards this trend of giving big websites all the ranking juice, what happens to affiliate websites? And by extension, what does that mean for all digital media outlets?

Dave and I discuss all these topics and more in this episode. Here are some timestamps to help you along.

Timestamps

• 00:00 - Introduction
• 01:26 - Economies of Scale and Content Sites
• 04:20 - Google's Helpful Update and Content Sites
• 08:07 - The Rise of Reddit
• 19:29 - Challenges of Self-Promotion on Reddit
• 23:36 - The Future of Content Sites and Digital Media
• 24:06 - Conclusion

As always, if you have any questions or anything that you need help with, reach out to us at [e-mail] if you're interested.

Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at [e-mail]. We'd love to help you in any way we can.

Thanks for listening!

Until next time, happy selling!