357: Part 1 - Finding Clarity, The Evolution of an Ecomm Owner & 90 Day Growth Goals

The Ecommerce Influence Podcast

A case study on Posh Shoppe and their 90 day growth goals to find success on TikTok, hire a Brand Director and deliver 1 million compliments.

Posh Shoppe owner, John Chen, was struggling to continue the growth of his business after the iOS updates killed his acquisition on Facebook. He attended an event with Brand Growth Experts to help him get clear and figure out what to do next.

This episode is his story, why he came to us and the goals he has for the next 90 days.

Episode Highlights:

• 9:40 How iOS impacted John
• 11:05 John’s three growth goals for the next 90 days
• 11:52 The importance of a mission that you can stand behind and that speaks to your customers
• 13:49 How to know when you need to make a shift in your brand
• 17:21 Hiring a Brand director & delegating the things your not genius in
• 21:11 How John found the perfect hire
• 23:57 Building a TikTok marketing strategy
• 30:07 The stages of growth an owner has to do as the business grows from 6 to 7 figures
• 36:27 AI software to show outfits on models without a photoshoot

Resources:

• Posh Shoppe
• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes