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How To Market To Senior Consumers? | Roy Koren & Yaron Been
Manage episode 356516138 series 3258221
Roy Koren is the Co-founder & CEO of SeniorMarket.
Roy is an Aging and AgeTech marketing consultant that helps organizations and businesses with building strategies and marketing initiatives that target seniors.
Topics Covered:
-Why senior consumers?
-The Aging Revolution - a new era in humankind: numbers, statistics, and forecasts
-The aging population is diverse with many subgroups, aging's new image & terminology
-Why are young grandmothers considered 'Super consumers'?
- What are the post-Covid19 implications regarding marketing to seniors?
And much more... For more info:
https://www.linkedin.com/in/korenroy/
** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference
100 tập
Manage episode 356516138 series 3258221
Roy Koren is the Co-founder & CEO of SeniorMarket.
Roy is an Aging and AgeTech marketing consultant that helps organizations and businesses with building strategies and marketing initiatives that target seniors.
Topics Covered:
-Why senior consumers?
-The Aging Revolution - a new era in humankind: numbers, statistics, and forecasts
-The aging population is diverse with many subgroups, aging's new image & terminology
-Why are young grandmothers considered 'Super consumers'?
- What are the post-Covid19 implications regarding marketing to seniors?
And much more... For more info:
https://www.linkedin.com/in/korenroy/
** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference
100 tập
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