The Importance of Data Unification | Kathleen Booth & Yaron Been

The EcomXFactor Podcast: Ecommerce, Funnels & CRO

Nội dung được cung cấp bởi Yaron Been. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Yaron Been hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

1+ y ago 27:28

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Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands.

Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies.

Topics Covered:

-What is Data unification and why is it important?

-The challenges the ecommerce teams encounter when they try to analyze data

-Data vs insights

-Trends and insights in the ecommerce landscapeFor more info:

www.tradeswell.com

https://www.linkedin.com/in/kathleenslatterybooth/

https://twitter.com/KathleenLBooth

**Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

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#Business #Marketing #Shopify #Conversionrateoptimization #Copywriting #Emailmarketing #Googleanalytics #Woocommerce #Yaron #CRO #Funnel