))
Google’s Rich Answers Gives More Traffic Than You Think
Manage episode 429218865 series 3561734
Nội dung được cung cấp bởi Sturm Media LLC and Edward Sturm. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Sturm Media LLC and Edward Sturm hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
E377: Google’s rich answers give a dramatic boost in daily organic clicks from search. Many assume rich answers are near worthless for traffic; they’re not.
This episode gives examples of rich answers, shares how much they decrease clicks, but also demonstrates they are not completely worthless.
Having a rich answer still gives substantial traffic, though not as much as ranking #1 on Google without a rich answer.
Then the episode shares how to get rich answers with copywriting, and something more creative: how to get rich answers with video.
By using video you grow a brand on Instagram, TikTok, and YouTube simultaneously while also ranking on Google!
The episode also stresses bottom-of-funnel organic search traffic vs. top-of-funnel.
Experiments from https://seosherpa.com/seo-experiments/
00:00 SEO Experiments 00:19 The Article 01:59 Understanding Rich Answers 03:22 Impact of Rich Answers on Click-Through Rates 04:49 Using Rich Answers for Traffic 06:12 Writing for Rich Answers 07:45 Bottom of Funnel Keywords 11:54 Using Social Media for SEO 15:41 Conclusion
#seo #searchengineoptimization #digitalmarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
468 tập
Chia sẻ
