230: The Client New Year's Letter You Need to Write Now!

The Efficient Advisor: Tactical Business Advice for Financial Planners

Today, we’re diving into an easy, powerful, but often overlooked way to elevate your client relationships and set the tone for a successful new year—the New Year’s letter.

Really, Libby? A letter is going to make a difference?

ABSOLUTELY, but the catch is you have to include the right things.

It’s easy for clients to lose sight of all the work you do behind the scenes, but a well-crafted New Year’s letter can change that. In this episode, I’ll guide you through exactly what to include in a letter that not only recaps the services and support you provided over the past year, but also shows clients the value you bring to their lives.

Plus, we’ll cover how to preview upcoming changes and improvements in a way that builds excitement and trust. We want your clients to ooze with appreciation over 2025 and excitement for working with you in 2025!
In this episode we’ll cover:

1. How to use an Impact Score to rate your Client Service Model.
2. How to use this letter to reinforce the Behind-the-Scenes work that you do, reminding them of the value you bring
3. Set expectations and build excitement for 2025 and the changes that come along with a new year in your business
4. And, SO MUCH MORE!
   

Ready to take your client communications to the next level? I’ll share tips and resources to help you craft a New Year’s letter that’s personalized, impactful, and memorable.

Scale 2 The Top with Dr. Lyman Montgomery
Welcome to Scale 2 the Top," the essential podcast for business leaders and HR...

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Chương

1. Client Relationship Improvement Through New Year's Letter (00:00:00)

2. Strategic Communication for Client Engagement (00:10:13)

3. [Ad] Scale 2 The Top with Dr. Lyman Montgomery (00:11:09)

4. (Cont.) Strategic Communication for Client Engagement (00:11:43)

5. Enhancing Client Relationships Through Communication (00:21:30)

6. Effective Client Communication Strategies (00:31:22)

7. LinkedIn Follower Goal Celebration (00:37:16)