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Episode 35: Lead Magnets
Manage episode 447796755 series 3601278
Nội dung được cung cấp bởi Liz Wilcox. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Liz Wilcox hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode, Liz Wilcox dives into the process of creating or revising a lead magnet for your email list. She discusses the changing perspectives on the necessity of lead magnets, noting that many email marketers have moved away from them in favor of traditional newsletters. Liz shares her own successful lead magnet—an already written welcome sequence—and emphasizes the importance of consistency in list building over frequently creating new lead magnets. The episode provides a step-by-step guide on how to align your lead magnet with your overall vision for your customers, and how to make it easily digestible and useful. Liz concludes by reminding listeners to think about the format that works best for their audience, whether it be a Google Doc, email series, or another form. Tune in to learn actionable insights for improving your lead magnet strategy.
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Episode 33: Subject Line Best Practices
Episode 18: 3 Ways to Grow Your Email List and 1 Way to Think Twice Before Using
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Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
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