TFS#140 - Simon Beard CEO Of Culture Kings ORIGIN Story ($0 - $600Mil)

THE FLIP SIDE with Andy Mai

Simon Beard is the successful entrepreneur and CEO of Culture Kings, a global streetwear empire he co-founded with his wife, Tah-nee. Starting from a single market stall, they grew the brand to a valuation of over $600 million.

Simon's fearless leadership and drive have set Culture Kings apart in the retail industry. He also holds a position on the Board of Directors at a.k.a Brands, a publicly listed fashion accelerator.

Culture Kings offers exclusive streetwear across genres and attracts top athletes and artists, while a.k.a Brands helps fashion brands accelerate growth and profitability.

Visit Simon Beard On His Socials!

instagram.com/simonbeard_official

linkedin.com/in/simonbeardck

tiktok.com/@simonbeard_official

Visit Culture Kings To Learn More!

culturekings.com.au

Visit Him On One Life Club!

branding.onelifeclub.com

instagram.com/onelifeclub_

0:00 - Intro

0:23 - Meet Simon Beard and How He Started

09:27 - Simon Started Buy & Sell Stuffs In His Highschool

10:14 - Simon's Catalyst To Make Money At The Young Age

12:43 - Sold $50k Schoolie Slippers To Building $600M Valuation W/ His Wife

19:07 - How Does Simon Meet His Wife, Tah-nee?

20:51 - Started Making $1k-$2k Every Weekend At 17 Yrs Old

23:03 - How Does He Scale Up His Store?

28:32 - How Does Simon Save Money To Invest In His First Store?

30:28 - Where Does Simon's Taste For Fashion Come From?

33:09 - Simon's Thoughts on Moving The Market

34:55 - How Much Does Simon's First Store Cost?

37:11 - Build New Store Every Year, Using Online Store Platform

44:47 - How Does Simon Duplicate His Sales DNA To His Store Managers?

48:05 - Simon's Culture Kings Purpose

51:48 - $100 Haircut In His Street Wear Store

56:04 - Simon's Solution To The Barber Shop Problem

57:45 - How Simon Got Justin Bieber & Snoop Dog To Shop At His Store

1:03:36 - Culture Kings On Bringing In Equity Partner Influencers

1:05:51 - Impact Of Partner Influencers To Store Sales

1:09:20 - Creating His Own Brand For Culture Kings

1:11:35 - How Does Simon Handle His Business?

1:14:12 - How Does Simon Find Talents For Culture Kings?

1:15:08 - Culture Kings US Customers Buying Through Online

1:16:09 - What Does Simon Did To Avoid Australian Brand Die After Going Overseas?

1:18:21 - Simon's Plan For Second US Store

1:21:13 - Simon's Thoughts On Working With AI

1:22:37 - AI is A Game Changer, How It Helps Your Business

1:24:30 - How Does Simon Stay Motivated?

1:28:45 - Simon's Working W/ One Life Club

1:33:07 - Simon's Top 3 Lessons From Tonny Robbins, Alan Watkins

1:36:40 - Energy Management, Balance In His Life

1:41:37 - Simon's Thought On Getting Domains

1:44:00 - Leveraging AI

1:45:29 - Connect With Simon Beard

1:46:00 - Outro