5 Mistakes Florists Make in Large Installations (and How to Avoid Them)

The Floral Hustle

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Nội dung được cung cấp bởi Jeni Becht. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Jeni Becht hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

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Action Academy | Replace The Job You Hate With A Life You Love

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Ready to replace your 6-figure salary with real freedom? This is the podcast for high earners who feel stuck in jobs they’ve outgrown. If you’re asking, “How do I actually replace $10K–$20K/month so I can quit and never look back?” — welcome home. At Action Academy, we teach you how to buy small businesses and commercial real estate to create cash flow that actually replaces your job. Monday through Friday, you’ll learn from 7–9 figure entrepreneurs, real estate moguls, and acquisition pros who’ve done it — and show you how to do it too. Hosted by Brian Luebben (@brianluebben), who quit his 6-figure sales role in 2022 to build a global business while traveling the world. If you're a high-income earner ready to become a high-impact entrepreneur, this show is your playbook. Subscribe now and start your path to freedom — or keep pretending your job will get better someday....

cách đây khoảng một năm trước 18:19

MP3•Trang chủ episode

Welcome back, flower friends! In this week’s minisode, we’re diving into the five most common mistakes florists make when tackling large-scale installations—and how to avoid them. Whether you’re a florist looking to boost revenue or a creative aiming to level up your design game, this episode is packed with actionable tips to help you create jaw-dropping installations that wow your clients and leave a lasting impression.

💡 Key Takeaways from This Episode:

Underestimating Prep and Labor
Learn how detailed planning, realistic timelines, and proper preparation can save you from stress and elevate your installations.
Using the Wrong Mechanics
Discover why choosing the right mechanics ensures your designs are safe, sturdy, and stunning every time.
Overlooking Venue Requirements
Avoid the pitfalls of strict venue policies by knowing what questions to ask and preparing accordingly.
Choosing the Wrong Flowers
Strike the perfect balance between beauty and practicality by selecting flowers that thrive in installations.
Underpricing Your Work
Understand how to accurately price installations by accounting for materials, labor, and the complexity of your designs.

🌟 Level Up Your Installation Skills
Ready to take your floral installations to the next level? Join my Installation Rockstar Workshop in Minneapolis, Minnesota! This hands-on, immersive experience will teach you:

The best mechanics for foam-free and sustainable designs.
How to confidently price and execute stunning installations.
Techniques for building a portfolio that attracts high-end clients.

🎨 This session’s theme? Citrus Sensation—inspired by the Pantone Color of the Year! Spots are limited to 15 attendees, so don’t wait to secure your place.

🔗 Learn more and register at TheFloralHustle.com/Rockstar

🌺 Why Listen to This Episode?
If you’ve ever struggled with floral installations or felt uncertain about pricing, logistics, or mechanics, this episode is for you. Get insider tips and real-world advice from someone who has done over 400 installations—and is ready to help you avoid costly mistakes.

Timestamps:
[00:00] Introduction: The changing world of floral design
[01:37] Mistake #1: Underestimating prep work and labor
[03:17] Mistake #2: Using the wrong mechanics
[06:03] Mistake #3: Overlooking venue requirements
[09:17] Mistake #4: Choosing the wrong flowers
[10:56] Mistake #5: Underpricing your work
[15:46] Bonus Tip: The importance of practice and hands-on experience

🎙 Connect With Us:
Follow The Floral Hustle Podcast for more insights on building a thriving floral business, mastering installations, and growing your revenue.

🌸 Stay Inspired:
Subscribe to the podcast, leave a review, and share this episode with your flower-loving friends!

248 tập

#Entrepreneur #Business #Jeni Becht #Hustle #Floral #Coaching #Marketing #Florists #Flower #Wedding

5 Mistakes Florists Make in Large Installations (and How to Avoid Them)

The Floral Hustle

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

💡 Key Takeaways from This Episode:

Underestimating Prep and Labor
Learn how detailed planning, realistic timelines, and proper preparation can save you from stress and elevate your installations.
Using the Wrong Mechanics
Discover why choosing the right mechanics ensures your designs are safe, sturdy, and stunning every time.
Overlooking Venue Requirements
Avoid the pitfalls of strict venue policies by knowing what questions to ask and preparing accordingly.
Choosing the Wrong Flowers
Strike the perfect balance between beauty and practicality by selecting flowers that thrive in installations.
Underpricing Your Work
Understand how to accurately price installations by accounting for materials, labor, and the complexity of your designs.

The best mechanics for foam-free and sustainable designs.
How to confidently price and execute stunning installations.
Techniques for building a portfolio that attracts high-end clients.

🎨 This session’s theme? Citrus Sensation—inspired by the Pantone Color of the Year! Spots are limited to 15 attendees, so don’t wait to secure your place.

🔗 Learn more and register at TheFloralHustle.com/Rockstar

🎙 Connect With Us:
Follow The Floral Hustle Podcast for more insights on building a thriving floral business, mastering installations, and growing your revenue.

🌸 Stay Inspired:
Subscribe to the podcast, leave a review, and share this episode with your flower-loving friends!

248 tập

#Entrepreneur #Business #Jeni Becht #Hustle #Floral #Coaching #Marketing #Florists #Flower #Wedding

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cách đây 6 weeks trước15:38

15:38

🌸 Want to be the first person people think of when they need flowers? This episode is all about positioning yourself as the go-to floral expert —not just for wedding planners, but for venues, event designers, cultural decorators, churches, corporate clients, and even your personal network. 🌟 Jen shares real-life examples of how she’s built a business where opportunities and revenue streams flow in from multiple sources—simply by being top-of-mind. Key Takeaways: How to Become the Go-To Florist 1. Expand Beyond Wedding Planners—Who Else Can Send You Business? 💡 Don’t limit yourself to just wedding planners. Think about who else in your network could need flowers: ✅ Cultural event decorators (Hindu, Sikh, Muslim, Jewish, Nigerian, etc.) ✅ Hotels & venues that refer florists ✅ Churches & religious organizations that need weekly flowers ✅ Funeral homes (steady, repeat business) ✅ Corporate event planners for proposals, galas & conferences ✅ Boutiques & bridal shops for in-store floral displays ✅ Real estate agents for client gifts & open house arrangements ✅ Local gyms & social groups (people you already know who need flowers) ✨ Action Step: Write a list of 5 new industries or professionals who could send you referrals and start reaching out. 2. Strengthen Your Existing Relationships & Make It EASY to Work With You 🚀 The key to repeat business? Make working with you effortless! 💡 Jen’s real-life examples of being a go-to florist: ✔️ A cultural wedding decorator called her for a $2,800 proposal setup (a growing floral trend!) ✔️ A wedding planner reached out for florals for a home & garden show. ✔️ A church called her for Palm Sunday flowers. ✔️ A friend’s wife needed a $100 bouquet for a principal’s retirement. ✔️ A venue manager messaged her excitedly about ideas for next year’s workshops. 🌿 Pro Tip: When you consistently deliver great work, respond quickly, and make their lives easier, you become the automatic choice for future floral needs. ✨ Action Step: Ask yourself, "Am I making it effortless for others to refer and work with me?" 3. Consistently Remind People That You’re a Florist 💡 People forget what you do unless you remind them—gently and consistently. ✅ Post floral content on your personal social media every few months. ✅ Share exciting updates : Styled shoots, big weddings, publications, etc. ✅ Make it easy for friends, family, and past clients to refer you. ✅ Don’t just post “Support my business!” Instead, showcase your work in a natural way. 🌿 Pro Tip: Jen once shared her top 10 favorite floral designs of the year, and it became her most engaged post ever. ✨ Action Step: Post a non-salesy reminder about your floral business on your personal Facebook or Instagram today! 4. Build Magnetic Relationships—People Do Business with People They Like 🚀 The strongest referrals come from people who feel connected to you. ✅ Make genuine friendships with planners, vendors, and clients. ✅ Offer value & generosity (e.g., lending out decor to a planner who brings you big jobs). ✅ Engage in real conversations beyond just business. ✅ Network in-person & online to stay top-of-mind. 🌿 Pro Tip: The better your relationships, the more you become their ONLY choice. ✨ Action Step: Send a friendly message to a past planner, vendor, or client to check in—no sales pitch, just a genuine connection. 5. Make Your Floral Services the “Easy Button” 🚀 People want to work with florists who make their jobs easier. 💡 Ask yourself: ✅ Can you price quickly & confidently? ✅ Are your proposals clear & professional? ✅ Are you responsive & easy to communicate with? ✅ Do you make logistics seamless for your clients? 🌿 Pro Tip: Being organized, fast, and reliable makes you the preferred florist over competitors who are slow or unstructured. ✨ Action Step: Streamline your booking & pricing process so you can respond to inquiries faster and with confidence. 6. Want to Be THE Expert? Niche Down & Dominate Your Market 🚀 Niching down makes you the go-to person in a specialty market. 💡 Cultural weddings are a goldmine for florists: ✔️ Bigger budgets & elaborate designs ✔️ Less competition because most florists don’t specialize ✔️ High demand & strong referrals within communities 💡 Want to break into cultural weddings but don’t know where to start? 🎉 Join Jen’s Cultural Wedding Rockstar Workshop (April 15-16, Minneapolis, MN) ✔️ Learn Hindu, Sikh, Muslim, and Jewish wedding traditions ✔️ Master large-scale floral installations & structures ✔️ Get hands-on experience building Mandaps, Chuppahs, & more ✔️ Walk away with a portfolio of professional photos ✔️ Position yourself as the go-to cultural wedding florist in your area 🔥 This could be a game-changer for your business! 📍 Sign up at: TheFloralHustle.com/Rockstar 🎧 Listen now & start positioning yourself as the #1 floral expert in your area! 🎧…

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How to Break Into the Cultural Wedding Market 44:05

cách đây 7 weeks trước44:05

44:05

00:00 Success in niching down involves specializing in cultural weddings, such as Hindu, Muslim, Sikh, Somalian, and Jewish events, without limiting oneself to one specific market. 07:53 Understanding Hindi improves through immersion; experience is crucial for managing complex Indian weddings. 11:30 Attend a two-day workshop to become an expert in cultural wedding planning, learn event design, customize structures, and handle pricing negotiations. 14:56 Repurposing materials in floristry can be challenging due to temperature control issues, understanding client needs, and offering unique designs are key to expert positioning and impactful revenue. 18:13 Event decor includes elaborate all-night backdrops with couches and structures. Clients often invest heavily in ceremony design, while centerpieces may vary based on budget. Creations have included peacocks and rose blankets on moss elephants. 19:13 Learn to create pearl-accented garlands and use the hydration method to prepare them in advance, considering timing for cultural weddings. 22:59 Parents exchange garlands to outdo each other in a cultural tradition, symbolizing the joining of entire families, not just individuals, in marriage. 33:09 Use creative elements to showcase expertise in cultural weddings on social media and network within the cultural space to build authority. 36:39 The wedding day signaled issues in the relationship; although an expert planner, not everything went as planned. 38:08 Collaborate with cultural event planners for unique styled shoots to enhance your brand and get published. Consider cultural themes, like a Jewish-inspired shoot. 41:44 Boost your revenue by adding diverse cultural wedding bookings in a slow year. Opportunities await with impactful financial results.…

cách đây 15 weeks trước13:52

13:52

Episode Overview: In this empowering minisode, Jen discusses the importance of showing up on social media as the face of your business. She shares practical tips for overcoming fear, hitting record, and creating videos that connect with your audience. Jen explains how being visible builds trust, magnetizes potential clients, and accelerates your business growth. Whether you're camera-shy or just unsure of where to start, this episode will inspire you to step out of your comfort zone and embrace the spotlight. Key Takeaways: Why You Should Show Up on Video: Videos convey your passion, expertise, and personality in a way that static posts cannot. People fall in love with you before they fall in love with your brand or products. Visibility builds trust and helps you stand out in your market. How to Overcome the Fear of Hitting Record: Mindset Shift: Who cares what others think? Focus on the people you’ll inspire, not the critics. Short-Term Pain, Long-Term Gain: The discomfort of making a video is minor compared to the benefits of growing your business. Unfollow Is Okay: If someone doesn’t like your content, they can unfollow you—it’s not personal. Getting Started with Video Content: Start Small: Post a simple introduction video in your Instagram stories—they disappear in 24 hours. Use Filters: If you’re worried about your appearance, Instagram filters can add polish. Craft an Elevator Pitch: Practice a short and engaging introduction about your business, tailored to your audience. Ideas for Videos to Create: Introduce yourself and your business. Share behind-the-scenes clips of your process. Talk about your passion for flowers and what makes your business unique. Offer tips or insights related to your expertise. Practical Tips for Consistency: Commit to one video a week and reward yourself for following through. Treat video creation as part of your role as the CEO of your business. Focus on connecting with your audience, not perfection. Actionable Steps: Write Your Elevator Pitch: Who are you? What does your business do? What makes you unique? Record Your First Video: Post a short introduction in your Instagram stories to test the waters. Set a Challenge for Yourself: Commit to posting one video a week for a month. Celebrate Your Progress: Reward yourself when you complete your video challenge. Highlights from the Episode: Why video is critical for building trust and magnetizing clients. Jen’s personal mindset shift: “The pain of not growing my business is worse than the discomfort of making a video.” How to use Instagram filters and stories to ease into video creation. Jen’s elevator pitch example and how she tailors it for different audiences. Connect with Jen: Instagram: @‌thefloralhustle Website: thefloralhustle.com Email: jeni@thefloralhustle.com…

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